Sanoma’s Partnership with Knewton – the Next Generation in Empowering Teachers & Motivating Students

sanoma-logoknewton Sanoma Learning serves about 10 m pupils and one million teachers in Northern Europe. Our experience in education dates back to 1833 and these days we are known internationally for two reasons. Firstly, for quality: we’re a leading and integral partner in some of the World’s best performing education systems including Finland, The Netherlands, Belgium, and Poland, as well as Sweden. Secondly, we’re innovative and are frontrunners in the digital transformation: of our sales of about € 300 m, about € 50 m are generated from pure-play digital and a further € 100 m from multichannel solutions, making us arguably continental Europe’s biggest ed tech company today.

I believe there are three cornerstones of excellence in education: skilled teachers, motivated pupils, and high-quality learning materials. And I believe that the next generation of learning is personal: by tailoring pedagogy, curriculum, and learning support to the needs of the individual learner we can improve learning outcomes, enhance workflow efficiency, and support engaging learning.

That’s why I’m thrilled about the work we’re doing with Knewton, the global leader in adaptive learning technology with over 7 million students expected on the platform by the end of 2014. Knewton technology uses data to understand how individual students learn. Sanoma Learning products integrated with Knewton will include personalized content recommendations for students and in-depth reporting for teachers.

Knewton technology will allow us to scale personalization across our wide portfolio of course solutions, improving learning experiences for every student. Malmberg in the Netherlands is the first Sanoma company (and the first publisher in Continental Europe!) to integrate with Knewton technology.

Malmberg’s first Knewton-powered course will be a new grammar-specific English Language Teaching module. This module will provide targeted practice for any ELT student looking to focus on critical grammar concepts. Like all Knewton-powered courses, the course will feature interactive reporting dashboards to help teachers to pinpoint struggling learners in need of intervention and engage advanced students with more challenging material.

Malmberg’s instructional experts and Knewton’s adaptive course designers are making great progress in the development and building phases. Students and teachers will pilot the module early next year. Meanwhile, the teams are also in early planning phases for product builds in other subjects. I can’t wait to see these Knewton-powered products come to life. I truly believe they will contribute to better learning!

The collaboration in the Netherlands is just the beginning. We’re looking forward to rolling out Knewton-powered products across Europe, continuing to empower teachers and motivate students with high-quality, cutting-edge learning products.

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4 thoughts on “Sanoma’s Partnership with Knewton – the Next Generation in Empowering Teachers & Motivating Students

  1. Yvonne Kuypers

    Charlie Harrington (Knewton), Joanna Bersin (Knewton) and Hans Prins (Malmberg) will speak at the national conference “Learning and Testing” about the integration of adaptive learning technologies from Knewton in learningmethods and education in general. The conference will take place on 31 October 2014, here in ‘s-Hertogenbosch at Congresscentre 1931. The conference is organized by Malmberg and Bureau ICE. Please do come! I’ll send you more information when the final programm is set.

    Reply
  2. Pingback: Leading the digital transformation in learning at Malmberg | John Richard Martin

  3. Pingback: Sanoma Learning 2015: taking the right steps to prepare ourselves for the future | John Richard Martin

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