Today was my last day as Chairman of Infinitas Learning — and the end of an important chapter for me in educational publishing, following my earlier years as CEO of Sanoma Learning.
Those who know me well know how passionate I am about learning, and about the role organisations like Infinitas and Sanoma play in supporting learner outcomes and helping teachers in their vitally important work.
Following its acquisition by NPM Capital as lead investor, we have doubled the size of the business, including expanding into Portugal and Poland. Working on that growth — alongside the company’s digital and, more recently, its AI transformations — has been especially rewarding. There are enormous opportunities ahead to better support both teachers and students.
Most of all, I’ve valued the people. My colleagues at Infinitas and NPM Capital have been outstanding, and I’m genuinely grateful to have been part of the journey. I wish them every success for the future.
Over the past 15 years leading and chairing organisations in edtech and learning, I’ve accumulated hard-won experience in leadership, transformation, and what it takes to grow — both as an organisation and as a person. And I’m still very much learning. What continues to fascinate me is how much of leadership ultimately comes down to learning.
In the next phase, I want to put that experience to work more directly through coaching and mentoring, alongside my ongoing board commitments in edtech, including as Chairman of Ovivio.
Where I’d most like to help:
> Executive transition coaching — supporting leaders stepping into C-suite or senior roles for the first time.
> Strategic leadership — working through the real complexity of leading organisations through change.
> Personal effectiveness — helping leaders perform at their best.
For mentoring, my focus will naturally remain close to education and edtech (while avoiding conflicts with Infinitas or Ovivio). For coaching, the methodology is different, and I am keen to work more broadly across sectors — including healthtech and business services.
If any of this resonates, or if you simply want to catch up, feel free to reach out here or directly at: johnmartin@contentconnected.com
Looking forward to what comes next.
#learning #education #edtech #coaching #mentoring
Tag Archives: Edtech
Is the teacher still the ‘killer app’ in the age of AI?
AI in education is often framed as a battle between humans and machines. Based on conversations with teachers, founders and investors over the past year, I believe the real opportunities lie in partnership, not replacement.
The OECD’s Digital Education Outlook 2026 frames AI’s role in relation to teachers across three paradigms: replacement, complementarity and augmentation. But there’s a second often overlooked dimension: institutional embedding. Moats in education aren’t built on technology or data alone, but on alignment with pedagogical goals, curricula, regulations & governance, procurement processes and professional practice.
1. Replacement — The Productivity Play
In replacement, AI automates tasks historically done by teachers. For example, grading, summarising texts, preparing lessons, generating worksheets and providing basic feedback loops.
This is where much of today’s AI attention is focused. Tasks that were once labour-intensive can now be executed quickly using general-purpose large language models.
However, technology that replaces discrete tasks can be easy to replicate. Application-layer companies that don’t control workflow, data or distribution potentially become interchangeable.
2. Complementarity — Enhancing the Teacher
Complementarity is where AI does not replace teachers but meaningfully enhances their capacity. For example:
- turning classroom data into real-time insights
- tracking student progress against goals
- flagging risks and opportunities
- designing targeted interventions
Here, teachers retain judgement while AI expands insights and sharpens execution. The result? More impactful and stickier solutions because:
- the solution integrates with daily workflows
- the value is tied to teacher judgement, not automation
- switching costs rise as the technology adapts to context
- integration with existing systems (LMS, assessment frameworks, schedules) deepens.
In Europe especially, where education systems are fragmented by language, standards and national curriculum requirements, this tailored integration is the key to durability.
3. Augmentation — Supercharging the Teacher
Augmentation involves human–AI co‑evolution: AI learns from teacher feedback over time, adapts to their pedagogical style, and augments their professional practice in ways that produce outcomes neither could achieve alone.
In theory, this is the next frontier.
But the evidence suggests caution. Recent cross‑sector analyses have found that human–AI teams often underperform the better solo performer — not because AI is weak, but because synergy is hard to design and requires:
- structured feedback loops
- task‑specific modelling
- data that is pedagogically meaningful
- long‑term usage and refinement.
These conditions are relatively rare — and do not emerge automatically from generic chatbots. Consequently, many augmentation efforts risk failing before a few succeed spectacularly.
This layer will be hard to build, slow to monetise, but potentially transformative if it materialises. The Holy Grail, but not for the faint-hearted investor.
But even the most advanced augmentation tools will fail if they don’t address a deeper challenge: institutional embedding.
The Overlooked Dimension: Institutional Embedding
If replacement, complementarity and augmentation describe how AI interacts with the teacher, the moat is arguably how deeply a solution embeds in the system.
Edtech solutions thrive where:
- curriculum alignment exists
- pedagogical norms reinforce its use
- there are many rules and regulations
- procurement frameworks are understood and effective go-to-market capabilities are developed and in place
- teacher support boosts adoption
- governance structures (schools, districts, ministries) endorse and fund it
Know-how about working with institutions and alignment with standards determine durability.
This is particularly true in Europe, where:
- education is governed nationally and regionally
- language and curriculum diversity creates product differentiation challenges
- procurement cycles are long and complex
- teacher autonomy is the norm.
A solution that is embedded institutionally — even if technically less advanced — will often outlive and outperform one that is technically stronger but misses the expertise around the institutions it is designed to serve.
This is where real moats are built.
The next edtech winners won’t rely on algorithms alone. They’ll succeed by understanding that the best AI doesn’t replace teachers or even just work for them. It works with them.
Where do you see the biggest opportunities?
Looking forward >>
It’s time to scale up European edtech
Last week, Brighteye Ventures, a leading European investor in education technology, published the fifth edition of its European Edtech Funding Report. It looks like 2023 might be the trough of the cycle that peaked with the pandemic in 2021, and there are increasingly strong signals of a resurgence in investor appetite in 2024.
Reasons to be Cheerful
- After a period of decline, overall new venture funding for European edtech in 2023 surpassed the levels reached in 2020 ($1.2B vs $951M) and the number of deals increased on 2022 (288 vs 256).
- About 1/3 of all global edtech deals took place in Europe in 2023 (a record high proportion, up from 21% in 2019), indicating a high level of investor interest in the European market.
- International private equity and venture capital investors are currently holding a record amount of dry power, with $2586B ready for deployment at the top 25 PE investors globally.
Resilience?
From a European perspective, “resilience in the volume of deals” was driven by a rising number of deals under $4M, with over half of the completed deals being done at $1M or less.

On the micro level of individual businesses, this thinly spread funding might make some sense, yet on the macro level of the industry and the customer, it also highlights part of the European challenge, namely lack of scale. You have to wonder if something substantial and world-class will be built out of some of these tiny deals. Usually “recessions” (possibly a relative term in tech) are a good opportunity for industries to restructure, with strong firms building on their strengths and weaker firms going out of business in what is typically a healthy evolutionary process.
Enable and simplify the work of the teacher
According to some estimates there are currently about 27,500 edtech companies in the K-12 sector, obviously not all deployed in all schools, but it’s not uncommon for schools to use hundreds of digital products. Imagine the life of a teacher. Her first concern is leading a classroom of 25-30 children, which is no mean feat in itself. When she deploys a digital solution it needs to:
a) positively impact learner outcomes
b) be easy to use and
c) ideally save time that she can use for interacting with students.
A teacher is best served by a smaller number of well-performing and frequently-used solutions than a huge toolbox of occasionally-used options.
Build a European Champion
In my view, investors in European edtech should focus on increasing scale and building a handful of segment-specific European/International Champions. At scale, a European Champion has the resources in terms of talent, know-how and money to develop and deploy top-notch learning solutions, yielding excellent learning impact and delivering good financial returns. It’s my hope (and expectation) that a group of investors will take the opportunity at this early stage in the new economic cycle to take our industry and the services we provide to schools to the next level.
How will AI impact teachers?
Super-charger
ChatGPT has recently triggered tremendous excitement about AI and its potential impact on education. Much interest has focused on the learner experience, including the ability to personalise learning. There have of course also been concerns around cheating and plagiarism.
However, AI also has the potential to super-charge teachers.
According to McKinsey, 20-40% of current teacher time comprises tasks that could be automated. They estimate that teachers could re-direct approximately 13 hours per week towards activities that raise student outcomes and increase teacher satisfaction. The tasks of preparing lessons, administration, evaluation and feedback are flagged as high potential for AI.
Love’s Labour’s Lost
These results echo those of Sanoma’s Learning Impact Survey, in which teachers indicate a desire to go digital in those areas which were most labour intensive, flagging essentially the same areas. This suggests both that the opportunity is in these tasks and that the profession is looking for solutions.

Teaching profession under pressure
The teacher is arguably the most positive intervention in education. However the teaching profession faces significant challenges. UNESCO estimates an additional 69m teachers need to enter the profession by 2030 to fulfil global demand. In some parts of the world, teacher turnover is high, for example in parts of the USA annual teacher turnover exceeds 15%. In the UK more than 80% of teachers are considering leaving the profession due to dis-satisfaction.
Higher impact & happier teachers needed!
Furthermore, on average teachers spend only half of their time actually teaching. This represents not only lost productivity from the core task but is also demotivating for many teachers whose passion is to teach rather than the ancillary tasks around it. Enabling teacher workflow could therefore not only increase productivity but also make the profession more attractive.

$400bn impact & opportunity
The opportunity to solve this productivity gap is huge. Measured in terms of financials, assuming global spending on education to be some $6trn, of which 45% is on K-12 education, and of which 75% is spent on staff salaries, this implies a global spend on teaching/staff salaries of some $2trn per year. A 20-40% uplift in productivity through AI could arguably be worth some $400-800bn per year in terms of paid and unpaid output! Which is not to say that this is a saving governments could make or a revenue that education companies could earn, because a significant slice of that value should rightfully return to teachers through higher salaries and quality of life, and another part would rightfully get re-directed to teacher-student interaction to increase outcomes and professional satisfaction.

Help the teacher to focus on teaching!
It’s my belief that the teacher will continue to be the killer app in education, and that the biggest opportunity to make not only a positive impact on learning and teaching in K-12 but also to build a successful business, is to enable the workflow of the teacher. Probably by combining it with the other side of the same coin: the learn-flow (learning experience) of the student.
Looking forward >>
It will be exciting to see how we deploy AI in the coming years for a positive impact on learning. Looking forward >>.
Attention edtech champions!

EdTechX Awards 2022
EdTechX is currently running the 10th edition of the All Stars Awards. They’re a fantastic opportunity to see who’s shaping the future of edtech, with previous winners including the heroes at Kahoot!, Kognity, Busuu, OpenClassrooms and FutureLearn.
Learning, Earning and Yearning
They say there are three ingredients to the good life, learning, earning and yearning, which seems to have inspired the three categories this year:
- Startup, for ventures with annual revenues of less than €5M, who have demonstrated stellar innovation and growth over the last year Apply here >>
- Scale-Up for ventures with annual revenues over €5M who have delivered outstanding revenue growth momentum over the last 3 years Apply here >>
- ESG & Impact for companies who can demonstrate positive ESG (Environmental, Social, and Governance) policies and impact strategies. Apply here >>
Summit Up
EdTechX is accepting applications right now – don’t miss the deadline of 30th April.
Winners and finalists will be announced at the EdTechX Awards Ceremony during the EdTechX Summit on 23 June in London.
Looking forward >>
I’ve joined all of the EdtechX meetings to date and they’re a great place to network with the movers and shakers in the industry. It’s also a perfect opportunity to visit London again 😊.