Tag Archives: Sanoma Learning

Sanoma’s Partnership with Knewton – the Next Generation in Empowering Teachers & Motivating Students

sanoma-logoknewton Sanoma Learning serves about 10 m pupils and one million teachers in Northern Europe. Our experience in education dates back to 1833 and these days we are known internationally for two reasons. Firstly, for quality: we’re a leading and integral partner in some of the World’s best performing education systems including Finland, The Netherlands, Belgium, and Poland, as well as Sweden. Secondly, we’re innovative and are frontrunners in the digital transformation: of our sales of about € 300 m, about € 50 m are generated from pure-play digital and a further € 100 m from multichannel solutions, making us arguably continental Europe’s biggest ed tech company today.

I believe there are three cornerstones of excellence in education: skilled teachers, motivated pupils, and high-quality learning materials. And I believe that the next generation of learning is personal: by tailoring pedagogy, curriculum, and learning support to the needs of the individual learner we can improve learning outcomes, enhance workflow efficiency, and support engaging learning.

That’s why I’m thrilled about the work we’re doing with Knewton, the global leader in adaptive learning technology with over 7 million students expected on the platform by the end of 2014. Knewton technology uses data to understand how individual students learn. Sanoma Learning products integrated with Knewton will include personalized content recommendations for students and in-depth reporting for teachers.

Knewton technology will allow us to scale personalization across our wide portfolio of course solutions, improving learning experiences for every student. Malmberg in the Netherlands is the first Sanoma company (and the first publisher in Continental Europe!) to integrate with Knewton technology.

Malmberg’s first Knewton-powered course will be a new grammar-specific English Language Teaching module. This module will provide targeted practice for any ELT student looking to focus on critical grammar concepts. Like all Knewton-powered courses, the course will feature interactive reporting dashboards to help teachers to pinpoint struggling learners in need of intervention and engage advanced students with more challenging material.

Malmberg’s instructional experts and Knewton’s adaptive course designers are making great progress in the development and building phases. Students and teachers will pilot the module early next year. Meanwhile, the teams are also in early planning phases for product builds in other subjects. I can’t wait to see these Knewton-powered products come to life. I truly believe they will contribute to better learning!

The collaboration in the Netherlands is just the beginning. We’re looking forward to rolling out Knewton-powered products across Europe, continuing to empower teachers and motivate students with high-quality, cutting-edge learning products.

Designing the Future of Digital Education

Jose Ferreira of Knewton interviewing Hillary Rodham Clinton

Jose Ferreira, CEO of Knewton interviewing Hillary Rodham Clinton, former US Secretary of State

This week I joined the Knewton Symposium in San Francisco and was a panel speaker on the subject of “Digital Readiness”. We have recently started partnering with Knewton, which I am enthusiastic about since I believe adaptive learning is the next generation. I joined the meeting to make sure I’m up-to-date on the latest thinking and for the networking opportunity.

Great program

The program was a mix of speakers and panel sessions. I especially liked the interesting and provocative speakers:
Jose Ferreira, CEO of Knewton (“transparency on what drives outcomes”);
Andy Rosen, CEO of Kaplan (“why Knewton will fail” – which emphasized the open dialogue of the symposium);
Michael Crow, President of Arizona State University (I was intrigued by his words about the “rise of the super-faculty” – it sparked my interest in the potential “rise of the super-teacher” enabled by technology in schools).

Also, some of the panel sessions gave food for thought, especially:
Investing in Edtech (I liked the quote by Michael Moe, partner at GSV “the best IRR will be produced by education companies that deliver the best ROE”)
The OER Impact (“80% of materials for university foundation years can be found Open Source”)

It was great to hear the “Big Ideas” of entrepreneur Tyler Bosmeny, CEO of Clever about solving Single-Sign-On and intrapreneur Ben Schrom from Google Classroom about simplifying digital workflows. (It was nice that he cited me and my “killer app of education is the teacher” quote too, a boost for Finnish thinking there :)).

Go Hillary!

From my perspective, the highlight of the meeting was the interview with Former US Secretary of State Hillary Rodham Clinton. She talked intelligently and engagingly about international affairs in a no-nonsense and straightforward way. Firm but fair. I liked her passion and commitment to education, for example with the “Too small to fail” program, helping to improve the health and well-being of children aged 0-5 years. Her words about making sure that schools are fit for children to attend and treating teachers as professionals appealed to me too. We had a short photo session afterwards, and even though we exchanged only a few words, she was funny and nice and I really liked her. Go for President Hillary!

Main takeaways

The three main takeaways for me from the meeting were:
1. The move to adaptive learning is the next generation. I believe we are right to be investing.
2. It will be of great importance to evidence and improve outcomes and to take a more proactive stance in positioning outcomes in our value proposition. We need to raise our game here. Our Learning Lab starting in September can help us in that regard.
3. It’s good to look and be outside, to be up-to-date with the latest developments and to be connected with talented people in the industry alongside the talent we have at Sanoma Learning.

Thank you Knewton!

It’s always great to be in the USA. I love the optimism and the way they go for it! Thanks to the Knewton team for having arranged a great meeting!

Sanoma Learning Lab: Co-create for Impact

sloa-header-1We’re going to run a Learning Lab this Autumn and I would like to invite you to join us. We’re going to develop new concepts with you, to improve and evidence the impact of education on learning.

There are 3 reasons why I would love you (teachers, academics, university students and Sanoma employees) to apply for a place at our learning lab:

1. Fantastic learning experience

You’ll get trained in start-up methods and work with experts on developing your idea. You might even win a place at bootcamp to build a prototype of it with a dedicated team of designers and developers. I’ve previously blogged about how such a program works and what happens at bootcamp. It’s really exciting to be part of it!

2. Great networking

The Lab will be a great way to build relationships with other professionals passionate about the future of learning, both locally and internationally. People from diverse backgrounds, from instructional design to user experience to learning analytics. People who want to make a difference in education.

3. Make an impact on the future of learning

We’ll co-develop new concepts with you, to improve and evidence the impact of education and to contribute to the future of learning. Concepts that will improve learning results, support the ways of working and help to better engage pupils. It’s about the future of learning.

Join us!

We’ll be accepting applications until 24th August. Please go to www.sanomalearninglab.com and apply. I really hope you’ll join us! Looking forward >>.

Revitalizing Primary and Secondary Education in Russia

Last weekend I was a speaker/panelist at the St Petersburg International Economic Forum on the subject of Revitalizing Primary and Secondary Education in Russia. Learning outcomes in Russia are rather uncompetitive when seen from an international perspective. I was also surprised to hear that schools in many urban areas run two shifts a day due to a lack of capacity.

Although Sanoma Learning is not currently directly active on the Russian market, we were interested to contribute to the discussion. Firstly, because we believe that education is one of the most powerful instruments known for developing individual talent, reducing poverty and inequality and for laying the basis for sustained economic growth, sound governance and effective institutions across the globe. And secondly since we might be able to contribute to improving Russian learning outcomes in the future.

What can Russia learn from our experience?

I was asked what Russia could learn from our experience. I cannot claim to be an expert on Russian education. However, we are an integral player in a number of education systems that consistently perform very well – including Finland, The Netherlands and Belgium. In addition we are the market leader in Poland which has been one of the rising stars on outcomes in recent years. And we have recently acquired a position in Sweden and are keen to support teachers in raising learning outcomes there too.

On the basis of our experience in these successful systems, we believe there are three cornerstones of excellence in primary and secondary education.

1. Skilled and motivated teachers

The first cornerstone is to make sure the level of skills and motivation of teachers is high. A skilled teacher is like a great leader – the impact is huge. They are the heroes and heroines of education. For example, this means:
a. Getting the best people to apply to teacher training
b. Paying them adequately
c. Making sure they are treated with respect, both in school and in society
d. Not over-managing them – they are professionals. Give them space to run their classes without too many rules
e. Making sure they have access to good learning and teaching materials and are free to choose them based on their professional insights. State-prescribed and created materials tend to lead to lower standards and reduced motivation for teachers
f. Keeping their skills up-to-date.

2. Motivated pupils

The second cornerstone is to ensure that pupils are motivated. The correlation between motivation and outcomes is high. This includes:
a. As described above, recruiting and retaining good teachers who can motivate pupils and classes
b. Promoting equity. It’s important to support poorly-performing students and students in economically less advantaged areas. Furthermore, to include marginalized pupils such as those with special needs or from diverse backgrounds and minorities in the mainstream. Their education should be well resourced. It will significantly improve their life chances and lead to better overall outcomes
c. Ensuring that education is valued in society. Amongst others, this will encourage parents to support learning, and this will raise expectations which typically raises outcomes too
d. Finding ways to personalise the process of learning, for example by using technology, or ensuring the teacher has time for individual intervention, or by providing access to tutors. Personalisation improves engagement and better engagement tends to lead to improved outcomes
e. Using high quality learning materials, that both pupils and teachers appreciate.

3. High quality learning solutions

We believe that the third cornerstone to excellence in education is to provide teachers and pupils with high quality learning solutions. They can make a significant contribution to achieving excellent learning outcomes, in a time- and cost-effective manner, whilst keeping pupils and teachers engaged on the journey of learning. Such solutions could include the following elements (for some parts depending on the ICT status of the school):

a. Close “fit” with the local curriculum, language, culture and ways
b. Excellent instructional design
c. Good user experience
d. Play multichannel
e. Capture data and can give insights, and on that basis can be personalisable and adaptive
f. Deploy a coherent learning path and design – easy to use for both pupil and teacher
g. The teacher should have a high level of freedom to choose from a competitive offering – to find the solution that fits them and their class best.

Our beliefs

So those are our beliefs about the cornerstones of creating excellent education systems. There is probably not a single approach that can be copied and pasted across the globe. But the chances are good that most education systems (including Russia) would benefit by focusing on skilled teachers, motivating pupils and providing high quality learning solutions.

Thank you Jacques!

Last week our leadership team at Sanoma Learning and the local team in Den Bosch thanked Jacques Eijkens for having been a great CEO and founding father of the company. It was truly touching to hear the personal stories and feel the respect and trust that Jacques had built up with the team.

It was about five years ago that I met Jacques for the first time. He was looking to recruit someone for the Learning team to help them to develop the business further. I remember coming back from the discussions with him, Barend de Graaff (CFO) and Mark Marseille (CHRO) thinking that it would be great to work in that team with that boss on that assignment. And also wondering what they feed the people in the South of Holland that makes them so tall 🙂 (answer: lots of cheese sandwiches and milk).

So I joined the company soon after and experienced Jacques as an excellent boss! There are three things that I’ve especially appreciated about working with him and think these things have contributed to the success of our Learning business today:

1. Great coach. Jacques has been a great coach to both the team and the individuals in the team. His feedback to me has been consistently true and insightful and always comes from the perspective of helping me to do my best for Learning. He respects your strengths and challenges you to develop yourself further in a very natural and motivating way.  You know he wants you to be your best.

2. Customer first. Probably borne out of his marketing background, putting the customer at the centre of our thinking has always been front-of-mind and tip-of-tongue for Jacques. We win or lose in the market depending on how well we serve our customers. Especially in a corporate setting it’s of critical importance that we never lose sight of that.

3. Feeling for essence. I have always respected Jacques’ feeling for essence. Our business is getting increasingly complex and Jacques has been a good guide in finding the way on our journey. Focus on the things that really matter.

It’s about 9 months ago now since I heard Jacques was intending to step aside. My first thought was that this would be a big shock to the people at Sanoma Learning: he has done an excellent job and is loved by the people in the organization. My second thought was that I share his passion for learning and can bring new skills that can help us on the next step of our journey to the digital future.  I was keen to lead Sanoma Learning – although it will not be easy to succeed such a big man!

I’d like to thank Jacques for his trust and support. And for having been a great leader, a true professional, and for all the fun we have had on the journey so far!