Author Archives: johnrichardmartin

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About johnrichardmartin

Former CEO at Sanoma Learning.

Flipping 2.0

flipping 2.0I’m curious about how we can ‘personalize’ learning: how can we help each individual learner to best develop their talents?

‘Flipped learning’ has caught my attention as one potential route, characterized by a more student-centric classroom, higher-level thinking as a goal, and good use of face-to-face interaction between students and teachers.

For this reason I recently read Flipping 2.0: Practical Strategies for Flipping Your Class, compiled by Jason Bretzmann, with authors contributing to sections on 1) Flipping in the core content areas, 2) Can anybody flip? and 3) Just for teachers.

I would like to recommend this book to teachers interested in flipping their classrooms and to other creators of educational resources looking to support personalized learning. I thought it was surprisingly accessible and there were three things I particularly appreciated about it:

1. Expert

All of the contributors have in-depth and first-hand experience of transitioning to a flipped classroom and describe that transformation clearly.  I thought the cases were helpful and real-world descriptions of the benefits and pitfalls. This is not a book of idealized concepts written by hands-off consultants but a very credible “how-to” handbook.

2. Practical

I especially liked the practical nature of the book. Amongst others, it’s a great resource for working out which technical resources might work best for teachers and students. There’s a lot of useful practical advice on creating learning materials, engaging students and dealing with challenges connected with flipped learning such as access to technology.  Where there’s a will, there’s a way.

3. Passion for teaching and learning

I love it when people are passionate about what they do. The contributors to this work share a passion for teaching and learning and that oozes through the pages. You feel throughout the book that they are striving to be great teachers and are constantly looking for ways to excel and improve in that role. Respect!

By the end of the book I personally wanted to create my own lessons and I’m not even a teacher! Apart from thinking how we could support the flipped classroom at Sanoma Learning, it also made me wonder if I could use some of these learnings in my own job. Somehow a ‘flipped board meeting’ doesn’t sound quite right :-), yet we do say that we want to spend less time going through powerpoint slides and more time on discussing and improving the strategies. Worth an experiment …

Amazing Australia

Working mainly from Finland and Holland during the year, I was keen to find a way to see some daylight this Winter. Destination: Australia. We wouldn’t be joining the Barmy Army at the Ashes Cricket Tournament. I’m a biologist by training and love to visit places of outstanding natural beauty – there is so much fantastic and unique nature to experience in this country. I was slightly apprehensive about one aspect of the trip: venomous snakes, crocodiles, killer sharks, deadly jellyfish, stingrays, poisonous spiders and typhoons. It’s not all Kangaroo and Koala. In England it rarely gets more dangerous than the neighbour’s cat and a bit of drizzle. However, my apprehension was unfounded: not a single bite or sting.

I’ll spare you the details but wanted to share my top five highlights from the visit (in no particular order):

Whitsunday Islands

Whitehaven Beach

Whitehaven Beach

We spent a few days here including Christmas Day on Whitehaven Beach. This is the most stunning unspoiled white sand and clear sea I have ever seen. What a paradise!

We enjoyed a twilight sail on Christmas Eve and canoeing and swimming in the balmy sea that day. A super-relaxed and summery Christmas-time.

Great Barrier Reef

I had always wanted to see the Reef. We took a reef2professionally arranged trip 70 km off the Cairns shoreline and made three stops. I’ve never snorkeled or dived before and am not a strong swimmer, but it was easy and I soon got the hang of it.

reefIt’s funny to be so far from the coast yet to see the ocean bed just a few metres below. I can’t begin to describe how beautiful it is to look down into the clear blue waters and see the coral reef and multitude of colourful fish for the first time. Breathing under water was such a weird sensation. Out of this world!

Sydney

SOH1

Sydney Opera House and Harbour Bridge

We visited a few cities during the trip, including Sydney, Melbourne, Brisbane, Cairns, Alice Springs and Darwin. Australia is a predominantly urban society with nearly 90% of the population living in urban areas. The quality of city life in Australia is also very high – the Economist Intelligence Unit placed four Australian cities in the top 10 worldwide in their City Liveability Index 2013 (Helsinki also scored highly at position 8).

All of the cities we visited seemed intelligently-designed and functional including lots of well-maintained open spaces.

NYE1I could imagine it would be a pleasure to live in such a city. Most places look better and feel happier when the sun is shining too :-).

We were lucky to be in Sydney on New Year’s Eve and got up early to secure a prime viewing spot of the firework display. NYE3(Thankfully Australians queue like the English and not like the Dutch – it was an impressive 17.000 person line).

It was a good spirited day in the park and what a spectacle at midnight!

Twelve Apostles

apostlesapostles2We drove part of the Great Ocean Road from Melbourne in the direction of Adelaide. There were wonderful views of the ocean and surfing along the way. The highlight was the Twelve Apostles: amazing reddish cliffs, with the rough yet clear blue seas and angry cloudy skies. It was a stormy, rugged place, quite a contrast to the rather sophisticated Melbourne we had just left. This is probably the most surprising entry on the list, but well worth the visit if you get the chance.

Uluru

uluruWe flew to Alice Springs and rented a 4WD to make the return trip to Uluru, Kata Tjuta and King’s Canyon. We saw a spectacular sunset at the Rock and got up early(ish) the next morning to make the 10,5 km walk around the base of it. The route was closed in the afternoon due to extreme conditions – it was 41 °C when we returned to the car. It was a spiritual place and the “sensitive areas” of cultural importance to the Aborigines were well-marked, explained and respected. I liked the stories about life skills being passed down through the generations and the role of the extended family in that. This is one of those places like the Taj Mahal that you should experience at different times of the day, to appreciate the changing face of her beauty.

So, those were my highlights. Probably not a very surprising list, but definitely a great experience and a brilliant way to get new energy for the challenges ahead in the New Year.

Sanoma Startup Challenge: the Future of Learning

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We recently announced the launch of a startup challenge, focusing on the future of learning. The goal of the challenge is to identify Europe’s most promising startups in K-12 education and to work with them in finding ways to help them to grow.

We’re encouraging applications from European startups that have a live product and growing customer base, but are still smaller than € 2 M in annual revenues and have been established within the last five years.

The application round is now open and will close on 1 March. Five finalists will be invited (expenses paid) to Amsterdam on 23-25 April to work with executives and experts from Sanoma Learning and SanomaVentures and to pitch their startup to The Next Web Conference audience and jury. The final winner will be announced immediately after the pitches and will receive a cash prize of € 25.000. We will also explore the options with the finalists for closer collaboration with Sanoma in supporting their growth ambitions.

Education is at the dawn of a new era, partly enabled by technology. As interim CEO of Sanoma Digital and CEO Designate of Sanoma Learning I am excited about working together with high potential startups in the edtech space and hope that we can build some successful and long-lasting relationships through this initiative!

For more information on the learning startup challenge, including the application procedure, click here.

Good luck to all applicants and I hope to see you in Amsterdam in April!

Abundance

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Last month I saw Peter Diamandis speak in Amsterdam and was inspired by his vision and approach to creating a world where we live in abundance rather than scarcity. Together with Steven Kotler he has earlier articulated this case in the excellent book ‘Abundance: The Future is Better Than You Think’.

The Abundance Pyramid
Diamandis and Kotler describe abundance by means of a pyramid, structured with three tiers of ‘goods’ (inspired by Maslow’s ‘hierarchy of needs’). The base of the pyramid concerns the essential needs of water, food and shelter: these resources enable life itself. The middle tier in the pyramid includes energy, education and ICT: they contribute directly to improved living standards and can also catalyze further growth. The top tier of the pyramid is reserved for freedom and health: they support the well-being of the individuals and enable them to reach their full potential and make the maximum impact for a better world. The authors describe the goal of abundance as a sustainable world in which every person on the planet has the opportunity to access the goods in the three tiers.

Progress through technology
The authors make the case that expontential advances in technology will allow us within twenty-five years to create abundance on these three tiers for a world of nine billion people. How about that for a Big Hairy Audacious Goal: global abundance within twenty-five years! They believe that these advances will be supported by three driving forces. Firstly, the rise of DIY innovation, enabling individuals and small organisations to tackle problems previously only addressable by governments, thereby massively opening up the talent pool working on solutions. Secondly, the rise of the technophilanthopist, whereby very wealthy individuals commit a major part of their wealth and talent to helping the world’s less fortunate. Thirdly, what they term ‘the rising billion‘ – the world’s poorest (in fact, closer to four billion today) who have made rapid progress in improving there positions in recent years, largely supported by mobile technology, and will soon be able to pull themselves out of poverty.

Concrete cases
Diamandis describes for each of the goals in the abundance pyramid, the technologies that could contribute to a more abundant world and in which way. He makes a convincing case!

Accelerating the pace of change
They conclude the book by suggesting that the best way for businesses and governments to achieve abundance goals is to use open incentive prizes – they believe that such competitions are the most effective method to motivate the smartest people in the world to develop new solutions. They puts forward some powerful cases to demonstrate the point.

Inspiring work
I was inspired by the optimism of this book and the concreteness of the supporting arguments. The failings of our world are well covered in the media (rightly so) and we are in any case biologically programmed to be on high alert to them. It was good to see the other side of the coin and I experienced this as a well-founded articulation of a positive scenario. I respect that a lot. Arguably there are parts of the book that go too far, and some of the downsides of the journey to abundance could be ugly. Nevertheless, I would like to recommend this book to readers looking for inspiration about a positive future for our planet.

Sanoma can make a difference through education
About a week before seeing Diamandis, I joined a group of innovation leaders for lunch with the former PM of The Netherlands, Jan-Peter Balkenende, to discuss innovation and sustainability. He emphasized the importance of the business of sustainability: how can we create new business opportunities (with a profit incentive) by helping to build a more sustainable world? He referred also to Abundance in this context.

In the case of Sanoma, I believe we can best support sustainable abundance through our Learning business. As described above, education is part of the middle tier of the abundance pyramid, contributing directly to improved living standards and catalyzing new growth. Through our strong positions in developed economies, I believe we can further progress personal and societal development by personalising the process of learning, to help individuals to realise the full potential of their unique talents. Maybe an even more audacious goal would be to bring access to high quality online education to the rising (four) billion people in developing economies. I don’t yet know the extent to which Sanoma is ready, willing and able to play a role in this. Even if we could fulfil but a part of that task, it would surely be a worthwhile (and profitable) contribution to a more abundant future! Wouldn’t that be a terrific mission to work on?!

Imagine
Imagine that you could be part of a movement that could create an abundant world within twenty-five years. What would you do? Sanoma Learning can help to provide access to high quality education and I am personally passionate about that goal. Care to join us on that journey? Or to create a new journey to abundance of your own? I’m interested to hear your thoughts on this.

Making it happen at the CommerceAccelerator bootcamp!

Participants at the closing session. Blinded by the light ...

Participants at the closing session. Blinded by the light …

We’re working hard on transforming Sanoma for a more digital future. Boosting innovation is key and includes developing new digital business lines and learning new skills that we can use across the company. For this purpose we have created the Innovation Accelerators and the CommerceAccelerator is the third in the series so far.

We see three domains of opportunity for the future Sanoma. Firstly, we want to provide information and entertainment to consumers across multiple channels. Secondly we want to help advertisers with powerful marketing solutions based on our reach to consumers and insights into them.  And thirdly, we want to help to help pupils and teachers to achieve great learning outcomes using new learning solutions.

Winners go to bootcamp

Team leaders at the closing session

Team leaders at closing session

In Amsterdam last week we ran the bootcamp for the CommerceAccelerator – focusing on the advertising domain mentioned above. The top 5 ideas and their owners were selected in a live webinar to build prototypes of their concepts. This followed an inspiring program of ideation and training, of building and testing ideas, which started out with about 220 participants from across Sanoma and included about 70 university students.

Rich talent

Student team Weggle from Tampere

Student team Weggle from Tampere

We had an interesting and varied mix of talent amongst the team leaders, including people from business development, sales, product management, television and a student team from Tampere.  I like it a lot when we have such a diversity of experience and skills at the bootcamp: it makes for a rich and exciting experience!

Fast pace, strong delivery

I love the bootcamps. They are practical and fast paced. They’re very demanding but also a lot of fun. It’s great to have teams of talented and driven people working on building prototypes and testing them with real customers.  Making it happen!  I believe in learning by doing and this is a very concrete proof of that!

Leadership

Listening to CEO Harri-Pekka Kaukonen kicking off the pitch session (for the sake of good order, I am tweeting that picture in this photo, I am not checking my mail during the speech :))

Listening to CEO Harri-Pekka Kaukonen kicking off the pitch session. (For the sake of good order, I am tweeting that picture in this photo, I am not checking my mail during the speech!)

We were joined by Sanoma’s CEO Harri-Pekka Kaukonen, CHRO Jackie Cuthbert and the CEO of Sanoma Learning Jacques Eijkens. They are all strong supporters of the accelerators. We appreciated that they joined us; they are all super-busy driving the transformation of Sanoma, but it is brilliant that they make the time to support the accelerators.  A great show of leadership!

Five prototypes

Listening with intent to the pitches. Amongst others, Harri-Pekka Kaukonen on the front row, and Jackie Cuthbert on the back row.

Listening with intent to the pitches. Amongst others, Harri-Pekka Kaukonen on the front row, and Jackie Cuthbert on the back row.

At the end of the day on Thursday each of the teams demonstrated their prototypes. They included i) a contextual and sentimental targeting service; ii) a pre-targeting service; iii) a mobile advertising service iv) a gamified service to engage viewers during TV commercial breaks and v) a shopping service bridging the real and virtual worlds. Some of the testing with customers has been quite brilliant and helped to underpin the commercial promise of the ideas. Great validation!  (I would like to show the promo video’s here, but feel it’s a bit premature at this stage).

Top teams

I really like and respect the passion and enthusiasm of the teams and am proud of how they have performed and behaved! This counts for the idea owners and the talented professionals from MakerLab.  And also for Lassi Kurkijärvi (@lassi, Director at Sanoma) and Joris van Heukelom (@jorisheuk, Partner at Makerstreet) who once again showed inspiring leadership throughout the program.  Great job everyone!

Next steps

We have promised the teams that we will inform them how we would like to proceed by the end of next week. There are three alternatives: i) create a new venture ii) develop within the business or iii) not pursue the opportunity. I am confident we will pursue some of these concepts and will engage with the key stakeholders to ensure that we will be able to bring them to market quickly!

The world turns of course, and we are working on developing the next accelerator which will focus on 4G and video and we aim to start in Q1 next year.  With the launch of our Innovation Lab in January (as part of the new unit Sanoma Digital), which will be led by our mobile superhero Lassi Kurkijärvi, the Innovation Accelerators have become a core element of our transformation program. I see the establishment of the Innovation Lab as a great validation of the success of the accelerators we have run so far.

I’ve been happy about the high level of support that we have won from top management and young talent. What I would like to develop further in upcoming accelerators is to secure more engagement from middle managers. I believe this would help us in transforming the core business.  If anyone has good ideas about how to achieve this, please drop me a line!