Tag Archives: Digital

Open for consulting and advisory work in education and/or digital transformation

As announced earlier, my handover period at Sanoma is soon coming to an end.  At present I have some attractive leads for edtech ventures that I’m keen to help on their way. And a good plan for the next step in my career, which will take a bit of time to come to fruition.

In the meantime, I’m open for consulting and advisory assignments, mainly in two areas:

  1. Education sector (entire range)
  2. Digital and digital transformation assignments in a variety of sectors (not exclusively education).

These are the areas where my expertise is most developed and that I am passionate about. I’m flexible in terms of location.

If you have a challenging assignment and if you think I could help your organisation to prosper, please feel free to reach out at johnrichmartin@gmail.com

Looking forward >>

Teachers Want to Go Digital Where it Brings Most Benefits

In the fifth annual Sanoma Learning Impact Framework (SLIF), we decided to focus on the main tasks the teacher performs in her profession. In total 7075 teachers responded to the survey, which was again carried out in all of the markets in which we operate: Belgium, Finland, The Netherlands, Poland and Sweden.

Core activities

The main tasks for teacher are: lesson planning, teaching the whole class, exercising, testing, assessment and giving guidance personally or in small groups. Of course there are other tasks too, such as administrative work and professional development, but these are the most frequently repeated activities.

Figure 1 depicts the amount of time teachers estimate they spend on each activity. Teaching the whole study group takes most of the teachers’ time, but still only less than a third.

activities

Figure 1. Percentage of time spent on different tasks

As part of the digital transformation, we are as an educational publisher very interested in whether teachers prefer print or digital materials to support them in their work. Our experience so far is that they value both, and in last year’s SLIF we came to the conclusion that blended learning is the way to go.

As-is/to-be: medium vs activity

This time we decided to be more specific and map the print vs. digital axis with the activities a teacher carries out. This provided us with revealing results, as depicted in Figure 2.

present_vs_ideal

Figure 2. Materials and tools offered by publishers: Current use vs. Willingness to use

First of all, teachers would like to use more digital materials in all tasks than at present. Secondly, and perhaps more interestingly, the gap between current and desired state is the greatest in tasks where pupils/students have a relatively more active role, namely exercising, testing, and assessment.

Currently 65% of teachers are using printed tests/exams. 28% say they use half & half or primarily digital tests/exams. Contrasting this with the desired state is staggering and the percentages get flipped: only 28% would like to use primarily print and 68% half or primarily digital. A similar phenomenon can be seen in exercising and assessment.

Digital where it makes most impact

What to make of this? We think the answer is simple. Both exercising and testing generate a lot of new content and insights for the teacher to go through. This makes assessment time-consuming for the teacher. With both questions and answers in a digital form, time is saved, insights are increased and pupil/student engagement is enhanced. Teachers are selectively looking to use digital for maximum impact.

Santtu Toivonen, Lead Insight Manager, Sanoma Pro

John Martin, CEO, Sanoma Learning

Strongest result in our history so far at Sanoma Learning

We always win

Last week Sanoma announced the financial results for 2018, which were very good with improved operational profits across all three divisions.

“Best result ever at Sanoma Learning”

For Sanoma Learning this was the best result in our history so far, with profitability increasing by 10% from € 55.6M in 2017 to € 61.2M in 2018.  This very much helps to underpin the major investments we are making in the digital transformation.

“Win locally”

I’m especially proud that a large part of this very good performance came from gains in market share in many of our countries, demonstrating that our learning materials are appreciated by teachers and pupils and that we are competitive in the market. Our Learning Impact survey showed that teachers believe our solutions support them in reaching their learning objectives (92%), enable them in their workflow (87%) and help in student engagement (83%). This really highlights the important work we are doing in enabling teachers in developing the talents of our children.

“Working together across borders”

A second driver of the good results in 2018 was the High Five program where we are working together on investing in the next generation of Sanoma Learning, and funding that journey by creating leaner processes on a number of back-office activities. This gave a solid underpinning to the results in 2018, and we will see further benefits in 2019.

“New growth through acquisitions”

In addition we announced at the end of 2018 our intention to acquire Iddink Group which  will increase the size of Sanoma Learning by about half going forward.  Iddink will help us to accelerate the digital transformation of secondary education in The Netherlands, will extend our role in Belgium and will bring us a new position and new opportunities in Spain. During the course of 2019 we expect to become the owner of Iddink.

Thank you!

I very much want to thank the teachers and pupils who work with our courses for your trust in us. I would also like to thank our teams for the good work in 2018. I know we asked a lot of you and I appreciate the important work we did together.   This has truly been a team effort!

Looking forward >>

We have a big year ahead of us not least with the launch of new platform Kampus in Finland and Sweden, Bingel in The Netherlands, new reforms in Upper Secondary Education in Poland and other reforms in Belgium.  We will be working hard to progress the High Five Program. And we expect to finalize the transaction with Iddink and further develop the business.

We have a strong plan for the coming years and are highly committed to making a positive impact on learning and teaching.  Looking forward >>

Accelerating the digital transformation of education. Sanoma Learning acquires Iddink Group, a leading educational platform and service provider.

Sanoma Iddink

Earlier this week we announced that Sanoma Learning intends to acquire Iddink Group, a leading educational platform and service provider.

Pupils and teachers especially appreciate “blended learning solutions”: mashing up physical and digital approaches to inspire learning.  However the digital element of blended learning in schools needs a boost.

Together, we want to accelerate the digital transformation of education

Together with Iddink and in close cooperation with schools and other partners in the market, we want to accelerate the digital transformation of education. Sanoma Learning invests heavily each and every year in new blended learning solutions.  Iddink Group is also a frontrunner on the digital transformation, with amongst others the leading platforms Magister and Eduarte and intelligence service TIG.

Personalised Learning

Thanks to digital, we will in the future be able to serve pupils with tailored learning materials which play seamlessly on learning platforms in schools.  We believe this will enable personalisation, increase the motivation of pupils, and support the work of the teacher. Positive news for learning and teaching!

Iddink Group and Malmberg & VAN IN will be independent units Sanoma Learning. Naturally, Iddink Group will continue to collaborate closely with other publishers; future solutions and platforms we create will be available and open for the entire market.  This is what schools are asking of us and what will benefit pupils and teachers the most.  Open platforms, populated and integrated with great and up-to-date blended learning content, available to all.  Malmberg and VAN IN will of course, in turn, also continue to cooperate with other educational service providers.

I’m really excited about this development, which I think is going to help us to make a great leap forward in serving schools, especially as we go through the digital transformation together!

Looking forward >>

At the d.school Stanford

High Five!

We’re currently executing the “High Five” program at Sanoma Learning: working together across the borders of the five national units to build one integrated European company.

We serve about 10m pupils and 1m teachers in some of the World’s best performing education systems (Finland, The Netherlands, Belgium, Poland and Sweden). Our customers especially appreciate “blended learning solutions”: mashing up physical and digital approaches to inspire learning.  High Five is really about organizing ourselves to be able to create and provide impactful blended learning solutions to schools in the most effective way.

We’ve divided the program into three areas:

  • Investing in the future (our approach to digital applications, courses, data and technology)
  • Funding the journey (improving our procurement processes)
  • Enabling the transformation (making sure our support processes are fit for the digital transformation).
kirsi and winfried

Kirsi Harra-Vauhkonen (MD of Sanoma Pro in Finland & CPO Secondary Education) and Winfried Mortelmans (MD of Van In in Belgium & CPO Primary Education) discussing High Five with the team in Helsinki.

The last weeks we’ve been travelling with the team to all of the countries to engage further with our people as we move forward with High Five.  I have experienced this as an inspiring period, bringing a lot of new energy, and I feel we really have a good momentum with High Five!

I’d like to thank the teams for all the excellent work in co-creating and executing High Five so far and to all our people who joined us in the roadshow.  Very much appreciated and well done!

Looking forward >>

high five logo

Organising for the digital transformation in Belgium

de boeck blog

I’m really happy that we have acquired the educational publishing activities of De Boeck in Belgium. Welcome to our new colleagues! Click here for a short vlog about it.

logo_deboeck

De Boeck is a trusted brand with a good market position, making about € 17 m of revenues in 2015 and employing about 80 professionals. They share our passion for education and learning and there’s a very good fit with our mission of helping teachers to develop the talents of our children.

mission

Why?

Demand for multi-channel learning solutions is increasing. Our customers tell us that digital can support learning impact: improved engagement and higher learning outcomes for pupils and better workflow efficiency for teachers. A great example of using multi-channel to enable learning impact is bingel. So we made this acquisition to enable the digital transformation of learning and teaching in Belgium. We are working hard to organize ourselves effectively for this.

How?

We intend to combine the complementary high quality portfolios and well-developed learning design capabilities of Van In and De Boeck.

This will bring more scale to our significant investments in digital across these high quality portfolios.

We can realize synergies in our operations as we create a new organization ready for the future.

Looking forward >>

Bringing together two great companies, Van In and De Boeck, will help us to better fulfil the needs of our customers, today and in the future. Good luck to the new team in making this a success!

Sanoma Learning 2015: taking the right steps to prepare ourselves for the future

the-story-of-sanoma-learning-image

Following the announcement of Sanoma’s 2015 financial results earlier this week, I would like to share with you some of the operational highlights from Learning.  There is a short video summary of it here too.

Engaged customers and colleagues

We engaged with about 10 million pupils and 1 million teachers across Northern Europe, helping pupils to develop their talents and teachers to excel as professionals. We invested heavily to strengthen our position as a leader in the digital transformation. Thank you to our customers for your trust in us, and also to our people for your good work throughout the year!

Good progress on the (digital) transformation

We made good progress on the digital transformation and achieved 15% organic growth in new media sales in our footprint compared with previous year, showing new media sales growth in all of our footprint markets. The number of users and time spent per user increased significantly across our digital offerings. Also we took great steps forward with our co-development program including exporting bingel from Flanders to Wallonia, Sweden and Finland. We realized double-digit growth in market share in Poland with an excellent performance from the team at Nowa Era. The profitability of our core markets was solid, although overall profits were impacted by cleaning up legacy positions at YDP.

Making a positive impact on learning

In 2015 we introduced Sanoma Learning’s Impact Framework which helps us to measure the benefits our solutions bring to our customers. Through the SLIF, we have learned:
95% of teachers reported that our materials help them in enabling pupils to achieve their learning goals
85% of teachers reported that our methods help them with engaging pupils with learning
Teachers typically save about 8 hours of working time each week by using our solutions
I believe this is excellent evidence of the value we bring to education.

Van In realized an outstanding performance across a broad range of indicators including higher sales, market share, digital sales and digital usage. Great job by the team at Van In! Bingel prospered and won the prestigious “International Educational Learning Resources Award 2015” in London and together with Diddit “ICT Project of the Year 2015” in Belgium. New platforms Diddit and Wazzou have been launched in Flanders and Wallonia. Together with SchoolOnline and bingel, they have helped us to win in the market. YDP is now starting to look at taking bingel into new international markets.

Nowa Era achieved double-digit growth in market share, driven by the new business model and a strong operational performance. I am super proud about how the team has dealt with the extremely difficult market conditions resulting from the new legislation. In addition to this, winning in new segments such as exam preparation has brought us access to new markets. Vulcan has performed well and shows good potential for cooperation with Nowa Era in creating new offerings for schools.

Malmberg had a solid year. Good progress was made on the digital transformation, especially with the adoption of new offerings from VOoruit in secondary education. Bureau ICE made an excellent overall performance and it was brilliant to see their success in winning more than 30.000 customers for the IEP Eindtoets. Great job! Our first adaptive course JUMP! – created in cooperation with Knewton – has now gone to market and the early results are promising. I also very much appreciate the important role Malmberg plays in our co-development agenda, including the Editorial Tooling Suite Sanoma Learning (ETSL), Testing and Assessment platform (TEAS) and Edubase. Thank you!

Sanoma Pro faced a smaller market in advance of the broad-based curriculum reform starting in 2016. A big part of the plan for 2015 was to prepare ourselves for this new curriculum. We’re looking forward to bringing our new generation of multi-channel methods, including TEAS and bingel, to the market this year!

At Sanoma Utbildning our positions in secondary education and Swedish for immigrants performed well. Bingel is getting good traction with customers. Through the investments we are making in new learning platform Fox (built on Edubase and populated with content created with ETSL), we believe we are taking the right steps to re-position ourselves for future growth.

At YDP we hired an excellent new Managing Director who has formed a strong new management team which has addressed legacy issues and has made a financial clean-up. This team is now building a new product offering, a new commercial approach, and a leaner organization structure, to prepare ourselves for future growth. As a result of these actions we are optimistic that we will be able to improve performance and profitability at YDP in 2016 when compared with 2015.

2016: focus on winning in challenging markets

Last year we have taken the right steps to prepare ourselves for the future. We are using technology to bring more value to our customers. We will continue investing in new multichannel methods across our markets. And we’re bringing together content and workflow functionalities, to help pupils and teachers in ways that really work.

Proud of the teams

I’m proud of what our teams have achieved in 2015. I want to thank you for your good and hard work and look forward to working together with you in 2016!