Tag Archives: Belgium

Creating a European Champion in Learning

CMD cover

We’re an ambitious company and we are working on building a European Champion in Learning.

Last week we held our annual Capital Markets Day event in Helsinki – which is a good chance for us to share our plans with the investment community.  It was a positive day.  The team was in good spirits and there were lots of great questions from the participants.

I talked about our approach to building a European Champion. Check out the video of the session here.

Our starting point is strong: we serve 10m pupils and 1m teachers in some of the world’s best and most advanced education systems.  We’re a front runner on the digital transformation and have a strong financial performance and track record.  We have a solid plan and believe we can add even more value for our customers in the future.

We have a three pillar strategy to build this European Champion:

  • Win in local markets, by serving our customers well
  • Work together across borders to create one integrated company
  • Make selective acquisitions in current and new learning markets

We’re really excited about the opportunities for the business and our team is going for it!

I’m interested to hear your views and if you see opportunities that you think we should be developing too.

CMD strategy

 

 

Organising for the digital transformation in Belgium

de boeck blog

I’m really happy that we have acquired the educational publishing activities of De Boeck in Belgium. Welcome to our new colleagues! Click here for a short vlog about it.

logo_deboeck

De Boeck is a trusted brand with a good market position, making about € 17 m of revenues in 2015 and employing about 80 professionals. They share our passion for education and learning and there’s a very good fit with our mission of helping teachers to develop the talents of our children.

mission

Why?

Demand for multi-channel learning solutions is increasing. Our customers tell us that digital can support learning impact: improved engagement and higher learning outcomes for pupils and better workflow efficiency for teachers. A great example of using multi-channel to enable learning impact is bingel. So we made this acquisition to enable the digital transformation of learning and teaching in Belgium. We are working hard to organize ourselves effectively for this.

How?

We intend to combine the complementary high quality portfolios and well-developed learning design capabilities of Van In and De Boeck.

This will bring more scale to our significant investments in digital across these high quality portfolios.

We can realize synergies in our operations as we create a new organization ready for the future.

Looking forward >>

Bringing together two great companies, Van In and De Boeck, will help us to better fulfil the needs of our customers, today and in the future. Good luck to the new team in making this a success!

#BooksNotBombs

NYHQ2013-1339

© UNICEF/UNI156500/Noorani

It was shocking to see the terror attacks in Brussels last week.  Condolences to those who have lost someone they loved and I hope for a good recovery of those who were injured. I was relieved that none of our people in Belgium were injured in those terrible events.

There seem to be many people in our societies across the World who are resentful these days. Some people are feeding this resentment and calling out the hate in others. Why? This will not lead us anywhere good.

There is hope too

When you look further, you see that many people did many good things in response to the attacks.  The emergency services did an excellent job in taking care of the victims and restoring order.  People volunteered blood donations.

#ikwilhelpen

I was especially heartened by people volunteering to help others with transport, shelter, food or even a hug through #ikwilhelpen (#IWantToHelp). People volunteered practical help and this was good for the spirit too.  It’s the best answer to those calling out the worst in others.

 “Wouldn’t our societies be happier and healthier if we would more often do as those good people in Belgium did, and volunteer our help?”

#IWantToHelp

I also want to help contribute to making the World better than it is today.  I care a lot about education. UNICEF has launched an appeal to reach 43 million children in humanitarian emergencies worldwide.  The largest portion of the appeal – 25 per cent – is going towards educating children in emergencies.  I support this plan.

I understand from UNICEF that it could typically cost about € 150 to pay for a teacher to give lessons to children in their own language in an emergency zone for one month.  I’ve made a donation to UNICEF today in that amount. #BooksNotBombs.

 

From the makers of bingel: yes we diddit!

Vicky Adriaensen

This is Vicky Adriaensen, Business Unit Manager Flanders at Van In

This week I caught up with Vicky Adriaensen who was recently appointed into the new role of Business Unit Manager Flanders, combining both primary and secondary education at Van In. I’m a big supporter of Vicky and admire her sharp focus on the business and inspiring positive energy and enthusiasm – a really great attitude and team leader!

The huge success of bingel in Flanders is well known. It’s used in about 80% of primary schools with more than 500 m exercises completed since it was launched in 2011. Bingel helps to engage pupils with learning, enable good learning outcomes and support the workflow of the teacher. It’s also been good for business and has helped us to grow our sales and market share in primary education. In the meantime we’ve scaled bingel further to Sweden, Finland and Wallonia. It has been a major investment for Sanoma Learning to make, but thankfully a good one.

In the meantime bingel has inspired us to launch a new learning platform in secondary education called diddit. This has been one of the reasons for us to ask Vicky to lead both primary and secondary education units in Flanders. I was especially interested to hear more about diddit from Vicky.

diddit_campagnebeeld

This is not Vicky Adriaensen.

Tell us about your background and new role Vicky

“I’m proud to have been part of the primary education team in Flanders when we were launching bingel and more recently the secondary education team as we have been launching diddit. Since 1 February I now have the opportunity to work with both excellent teams, helping to guide teachers as they take their next steps in the transformation. We share many common opportunities and challenges in the two departments – in creating new learning methods and helping teachers to use them and taking a lead on the digital transformation. It’s great to be able to work on these things together and get the maximum synergies along the way.”

We all know about bingel in primary education, tell us about diddit in secondary education.

“The bingel success story inspired us to do something similar for secondary education. We adapted the approach to fit the different needs of this age group, including a more mature and personalisable look & feel. We believe we have created the perfect successor for pupils stepping into secondary education, starting with the first grade. It offers the possibility for teachers to easily differentiate and personalise their education, to evaluate digitally and find lots of inspiration both inside and outside the classroom. Pupils can make exercises endlessly on an adapted level, get adapted feedback and also get rewarded by credits for fun and short games.”

screenstudent

 

What do our customers like about it?

“The killer argument for the teacher is definitely the fact that it helps them differentiate very easily. The fact that after a test you can automatically generate personalised tasks for every pupil by just pushing one button, is a great time saver for them. Also they are now able to see exactly what students are doing and how they are performing, and of course all input is corrected automatically. Also the fact that they can find everything in one spot is considered very practical. Students use it extensively to prepare for exams and according to them, it works!”

screenteacher

Do you consider the launch a success?

“Absolutely! Since the last reform in secondary education in Flanders five years ago our market share has been under pressure. Recently, although there wasn’t a specific curriculum “trigger”, we noticed that teachers and pupils were looking for something new from the market. We took the initiative with diddit creating a “big bang” connected with a whole set of new methods. For the first time in five years we managed to grow again and position ourselves as true digital leaders in the secondary education market as well. With more than 30.000 users in the first few months we definitely have the kick-start we were hoping for.”

What’s coming this year?

“On the customer side it’s clear: go for even more users and more usage! From the development perspective we will be expanding the content to cover the next grades and listening very carefully to customer feedback to make sure the user experience of the platform is super friendly and simple.”

Respect!

Thanks for the feedback on this Vicky. I truly hope that diddit will delight pupils and teachers in secondary education just as bingel has done in primary education. Good luck to you and the teams in making it happen. Respect!

The Global Search for Education: Just Imagine

2015-09-09-1441807802-1604118-cmrubinworldthestoryofsanomalearningimage04500.jpg

“There’s a real chance that more or less all schoolchildren everywhere will have access to mobile devices by 2050 and will be allowed to use those devices for learning. Imagine the profound impact on our people and planet when that generation gets access to mobile learning across the globe.” — John Martin

Check out my interview with leading education blogger and author C.M. Rubin, published in the Huffington Post earlier this week.  I’ve re-posted it below:

Preparing our students for a new world of Innovation is a theme we cover consistently in The Global Search for Education series. We invited John Martin, CEO of Sanoma Learning, to share his vision for learning in the future.

Sanoma Learning has major markets in Belgium, Finland, the Netherlands, Poland and Sweden, where the company is fast replacing the traditional textbook model by developing innovative, captivating media in multiple platforms that can be individualized to meet the demands of specific educational systems. Sanoma has been dedicated to education since 1889, when it established the newspaper Päivälehti in Finland. Today it is carrying this commitment in leaping bounds into the future. Martin believes that while the teacher remains “the killer app,” edtech can personalize learning pathways for pupils and engage them in new ways, helping to develop the talents of each child. In my interview with John that follows, he shares his broad insights into how we can work towards environmental sustainability, global inclusivity, and intelligent technological adaptation in future classrooms.

How will the school of the future be more environmentally conscious?

I imagine myself as a biology teacher in a school where we have introduced “phenomenon-based learning”, inspired by the world renowned Finnish education system. I’m coaching a course on climate change and teams in my class are working out how to reduce the carbon footprint of the school. I’m sure they will find new ideas and expect this way of learning will have a profound effect on their behaviour too. An earlier class encouraged us to embrace the Internet of Things in helping to limit our environmental impact. Through this network of “connected things” at school, we have reduced our use of energy, water and food, and optimized the travelling. By changing our behaviour and embracing technology we are making a difference.

2015-09-09-1441807824-5874204-cmrubinworldslyoungsters500.jpg

“By automating workflows and giving insights, technology will super-charge the teacher as the killer app in education. As the digital infrastructure of schools matures, usability will improve too.” — John Martin

How will the school of the future be more globally inclusive?

I expect that changes in demography, improved access to mobile technology and new norms in the classroom will open up the world of learning. Today, access to mobile learning is limited in three dimensions: to children in richer communities, in rich countries, and in schools where digital learning is encouraged. Consider the world in 2050 where the number of under 15 year olds will be roughly as follows: 70 million in the USA, 90 million in South America, 110 million in Europe, 200 million in China, 300 million in India and 700 million in Sub-Saharan Africa. There’s a real chance that more or less all schoolchildren everywhere will have access to mobile devices by 2050 and will be allowed to use those devices for learning. Imagine the profound impact on our people and planet when that generation gets access to mobile learning across the globe. Is there a more powerful instrument for reducing poverty and inequality, and laying the basis for sustained economic growth and sound governance than this?

How will technology be integrated into the curriculum and how will the school handle the integration of continual advancements in technology?

Technology will be seamlessly integrated into the curriculum and will enable ever improving learning impact. Through personalization, technology will help each individual pupil to achieve their best learning potential. And by automating workflows and giving insights, technology will super-charge the teacher as the killer app in education. As the digital infrastructure of schools matures, usability will improve too. Teachers will be better skilled and more confident than today in deploying technology and will be supported by more advanced ICT departments.

What will be left of traditional craft work and writing?

Partly as a reaction to all things virtual, the “maker” culture will flourish, with pupils and teachers embracing learning-by-doing. Unfortunately, handwriting might eventually become more or less out of fashion, except as an art form. But expression through words will be as essential as ever.

2015-09-09-1441807886-867318-cmrubinworldcarousel_two_boys500.jpg

“Handwriting might eventually become more or less out of fashion, except as an art form. But expression through words will be as essential as ever.” — John Martin

Given the new trends of museums and corporate architecture integrating technology and media into their physical space and infrastructure, will schools evolve in a similar way?

I think the integration of technology with the pupil rather than the building is a more interesting development. With mobile devices and wearable technologies, new “Strava’s of learning” will help pupils to unlock their potential. Regarding the physical spaces in schools, I imagine it won’t be very long before screens and 3D printers are ubiquitously available in rich economies.

Given the efficiency of the Internet and home learning, how much time will students be needed in school?

The institution of the school is an important but arguably somewhat weak intervention in the holistic development of our children – after all, in most Western countries, about 80% of their time is spent outside the school. However, schools do offer scale benefits for learning, especially with regard to access to great teachers, learning resources, and to other pupils. Not to forget the added economic benefit of enabling parents to participate in the workforce. In some ways I wonder if a better question might be how we could more effectively look holistically at the learning and welfare of each pupil, rather than how many hours they should go to school?

How important will the presence of physical teachers be?

I believe the teacher is the killer app in education. A great teacher is like a great coach who can help to unlock the potential of each child. Generally, I think it’s best to physically include a teacher in the journey of learning. I don’t think this always has to be in the form of one teacher with 25 pupils; varying the group size and role of the teacher, depending on the situation, is likely to become more common in the future. Some of the tasks of a teacher will probably be made more efficient or even substituted by technology. And there are situations, for example, in case of a shortage of teachers or lack of access to a school, health matters or a wish to learn independently, where a virtual approach would make good sense.

2015-09-09-1441807981-2193308-cmrubinworldslsolutionsmalmberg500.jpg

“With mobile devices and wearable technologies, new ‘Strava’s of learning’ will help pupils to unlock their potential.” — John Martin

Will technology advancement lead to further personalization of education to individual students or will it also increase the techno-bureaucratic need for standardization?

Technology will surely enable the personalization of learning and I would expect that this will result in improved learning outcomes, better engaged pupils and a more efficient school. Whether or not this leads to more bureaucracy and standardization is up to the policymakers. Technology is in itself neither good nor bad but will serve the requirements of the market.

Will we teach students specific “subjects” in traditional classrooms like we have today or will classes be more about integrated/hybrid learning?

I expect the industrial model of education will be re-imagined and re-designed for the post-industrial, knowledge era. It’s a personal view on the future, but I wonder if we will move in the direction of a “T-model” in the next generation. In the vertical of the “T,” each child develops expertise on key “subjects,” but in a much more personalized way than at present – for example, also including adaptive and peer-to-peer learning. And in the horizontal of the “T”, other skills such as collaboration, communication and leadership are learned, maybe in the form of “phenomenon-based learning” programs such as those recently introduced in Finland.

Faced with increasing time spent on digital devices, how can we teach more practical skills, including coping with stress levels and interpersonal conflict?

It was hard to develop “life skills” from a book and the same holds true with devices. The thing about skills is that they generally improve with practice, especially when supported by coaching. So I think it’s a matter of prioritization: don’t over-do the screen time and make sure life skills are on the agenda.

2015-09-09-1441808009-2824022-cmrubinworldslboardmemberheadshots300.jpg

C. M. Rubin and John Martin

(All Photos are courtesy of Sanoma)

Join me and globally renowned thought leaders including Sir Michael Barber (UK), Dr. Michael Block (U.S.), Dr. Leon Botstein (U.S.), Professor Clay Christensen (U.S.), Dr. Linda Darling-Hammond (U.S.), Dr. MadhavChavan (India), Professor Michael Fullan (Canada), Professor Howard Gardner (U.S.), Professor Andy Hargreaves (U.S.), Professor Yvonne Hellman (The Netherlands), Professor Kristin Helstad (Norway), Jean Hendrickson (U.S.), Professor Rose Hipkins (New Zealand), Professor Cornelia Hoogland (Canada), Honourable Jeff Johnson (Canada), Mme. Chantal Kaufmann (Belgium), Dr. EijaKauppinen (Finland), State Secretary TapioKosunen (Finland), Professor Dominique Lafontaine (Belgium), Professor Hugh Lauder (UK), Lord Ken Macdonald (UK), Professor Geoff Masters (Australia), Professor Barry McGaw (Australia), Shiv Nadar (India), Professor R. Natarajan (India), Dr. Pak Tee Ng (Singapore), Dr. Denise Pope (US), Sridhar Rajagopalan (India), Dr. Diane Ravitch (U.S.), Richard Wilson Riley (U.S.), Sir Ken Robinson (UK), Professor Pasi Sahlberg (Finland), Professor Manabu Sato (Japan), Andreas Schleicher (PISA, OECD), Dr. Anthony Seldon (UK), Dr. David Shaffer (U.S.), Dr. Kirsten Sivesind (Norway), Chancellor Stephen Spahn (U.S.), Yves Theze (LyceeFrancais U.S.), Professor Charles Ungerleider (Canada), Professor Tony Wagner (U.S.), Sir David Watson (UK), Professor Dylan Wiliam (UK), Dr. Mark Wormald (UK), Professor Theo Wubbels (The Netherlands), Professor Michael Young (UK), and Professor Minxuan Zhang (China) as they explore the big picture education questions that all nations face today.
The Global Search for Education Community Page

C. M. Rubin is the author of two widely read online series for which she received a 2011 Upton Sinclair award, “The Global Search for Education” and “How Will We Read?” She is also the author of three bestselling books, including The Real Alice in Wonderland, is the publisher of CMRubinWorld, and is a Disruptor Foundation Fellow.