Tag Archives: The Netherlands

Creating a European Champion in Learning

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We’re an ambitious company and we are working on building a European Champion in Learning.

Last week we held our annual Capital Markets Day event in Helsinki – which is a good chance for us to share our plans with the investment community.  It was a positive day.  The team was in good spirits and there were lots of great questions from the participants.

I talked about our approach to building a European Champion. Check out the video of the session here.

Our starting point is strong: we serve 10m pupils and 1m teachers in some of the world’s best and most advanced education systems.  We’re a front runner on the digital transformation and have a strong financial performance and track record.  We have a solid plan and believe we can add even more value for our customers in the future.

We have a three pillar strategy to build this European Champion:

  • Win in local markets, by serving our customers well
  • Work together across borders to create one integrated company
  • Make selective acquisitions in current and new learning markets

We’re really excited about the opportunities for the business and our team is going for it!

I’m interested to hear your views and if you see opportunities that you think we should be developing too.

CMD strategy

 

 

The Global Search for Education: Just Imagine

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“There’s a real chance that more or less all schoolchildren everywhere will have access to mobile devices by 2050 and will be allowed to use those devices for learning. Imagine the profound impact on our people and planet when that generation gets access to mobile learning across the globe.” — John Martin

Check out my interview with leading education blogger and author C.M. Rubin, published in the Huffington Post earlier this week.  I’ve re-posted it below:

Preparing our students for a new world of Innovation is a theme we cover consistently in The Global Search for Education series. We invited John Martin, CEO of Sanoma Learning, to share his vision for learning in the future.

Sanoma Learning has major markets in Belgium, Finland, the Netherlands, Poland and Sweden, where the company is fast replacing the traditional textbook model by developing innovative, captivating media in multiple platforms that can be individualized to meet the demands of specific educational systems. Sanoma has been dedicated to education since 1889, when it established the newspaper Päivälehti in Finland. Today it is carrying this commitment in leaping bounds into the future. Martin believes that while the teacher remains “the killer app,” edtech can personalize learning pathways for pupils and engage them in new ways, helping to develop the talents of each child. In my interview with John that follows, he shares his broad insights into how we can work towards environmental sustainability, global inclusivity, and intelligent technological adaptation in future classrooms.

How will the school of the future be more environmentally conscious?

I imagine myself as a biology teacher in a school where we have introduced “phenomenon-based learning”, inspired by the world renowned Finnish education system. I’m coaching a course on climate change and teams in my class are working out how to reduce the carbon footprint of the school. I’m sure they will find new ideas and expect this way of learning will have a profound effect on their behaviour too. An earlier class encouraged us to embrace the Internet of Things in helping to limit our environmental impact. Through this network of “connected things” at school, we have reduced our use of energy, water and food, and optimized the travelling. By changing our behaviour and embracing technology we are making a difference.

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“By automating workflows and giving insights, technology will super-charge the teacher as the killer app in education. As the digital infrastructure of schools matures, usability will improve too.” — John Martin

How will the school of the future be more globally inclusive?

I expect that changes in demography, improved access to mobile technology and new norms in the classroom will open up the world of learning. Today, access to mobile learning is limited in three dimensions: to children in richer communities, in rich countries, and in schools where digital learning is encouraged. Consider the world in 2050 where the number of under 15 year olds will be roughly as follows: 70 million in the USA, 90 million in South America, 110 million in Europe, 200 million in China, 300 million in India and 700 million in Sub-Saharan Africa. There’s a real chance that more or less all schoolchildren everywhere will have access to mobile devices by 2050 and will be allowed to use those devices for learning. Imagine the profound impact on our people and planet when that generation gets access to mobile learning across the globe. Is there a more powerful instrument for reducing poverty and inequality, and laying the basis for sustained economic growth and sound governance than this?

How will technology be integrated into the curriculum and how will the school handle the integration of continual advancements in technology?

Technology will be seamlessly integrated into the curriculum and will enable ever improving learning impact. Through personalization, technology will help each individual pupil to achieve their best learning potential. And by automating workflows and giving insights, technology will super-charge the teacher as the killer app in education. As the digital infrastructure of schools matures, usability will improve too. Teachers will be better skilled and more confident than today in deploying technology and will be supported by more advanced ICT departments.

What will be left of traditional craft work and writing?

Partly as a reaction to all things virtual, the “maker” culture will flourish, with pupils and teachers embracing learning-by-doing. Unfortunately, handwriting might eventually become more or less out of fashion, except as an art form. But expression through words will be as essential as ever.

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“Handwriting might eventually become more or less out of fashion, except as an art form. But expression through words will be as essential as ever.” — John Martin

Given the new trends of museums and corporate architecture integrating technology and media into their physical space and infrastructure, will schools evolve in a similar way?

I think the integration of technology with the pupil rather than the building is a more interesting development. With mobile devices and wearable technologies, new “Strava’s of learning” will help pupils to unlock their potential. Regarding the physical spaces in schools, I imagine it won’t be very long before screens and 3D printers are ubiquitously available in rich economies.

Given the efficiency of the Internet and home learning, how much time will students be needed in school?

The institution of the school is an important but arguably somewhat weak intervention in the holistic development of our children – after all, in most Western countries, about 80% of their time is spent outside the school. However, schools do offer scale benefits for learning, especially with regard to access to great teachers, learning resources, and to other pupils. Not to forget the added economic benefit of enabling parents to participate in the workforce. In some ways I wonder if a better question might be how we could more effectively look holistically at the learning and welfare of each pupil, rather than how many hours they should go to school?

How important will the presence of physical teachers be?

I believe the teacher is the killer app in education. A great teacher is like a great coach who can help to unlock the potential of each child. Generally, I think it’s best to physically include a teacher in the journey of learning. I don’t think this always has to be in the form of one teacher with 25 pupils; varying the group size and role of the teacher, depending on the situation, is likely to become more common in the future. Some of the tasks of a teacher will probably be made more efficient or even substituted by technology. And there are situations, for example, in case of a shortage of teachers or lack of access to a school, health matters or a wish to learn independently, where a virtual approach would make good sense.

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“With mobile devices and wearable technologies, new ‘Strava’s of learning’ will help pupils to unlock their potential.” — John Martin

Will technology advancement lead to further personalization of education to individual students or will it also increase the techno-bureaucratic need for standardization?

Technology will surely enable the personalization of learning and I would expect that this will result in improved learning outcomes, better engaged pupils and a more efficient school. Whether or not this leads to more bureaucracy and standardization is up to the policymakers. Technology is in itself neither good nor bad but will serve the requirements of the market.

Will we teach students specific “subjects” in traditional classrooms like we have today or will classes be more about integrated/hybrid learning?

I expect the industrial model of education will be re-imagined and re-designed for the post-industrial, knowledge era. It’s a personal view on the future, but I wonder if we will move in the direction of a “T-model” in the next generation. In the vertical of the “T,” each child develops expertise on key “subjects,” but in a much more personalized way than at present – for example, also including adaptive and peer-to-peer learning. And in the horizontal of the “T”, other skills such as collaboration, communication and leadership are learned, maybe in the form of “phenomenon-based learning” programs such as those recently introduced in Finland.

Faced with increasing time spent on digital devices, how can we teach more practical skills, including coping with stress levels and interpersonal conflict?

It was hard to develop “life skills” from a book and the same holds true with devices. The thing about skills is that they generally improve with practice, especially when supported by coaching. So I think it’s a matter of prioritization: don’t over-do the screen time and make sure life skills are on the agenda.

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C. M. Rubin and John Martin

(All Photos are courtesy of Sanoma)

Join me and globally renowned thought leaders including Sir Michael Barber (UK), Dr. Michael Block (U.S.), Dr. Leon Botstein (U.S.), Professor Clay Christensen (U.S.), Dr. Linda Darling-Hammond (U.S.), Dr. MadhavChavan (India), Professor Michael Fullan (Canada), Professor Howard Gardner (U.S.), Professor Andy Hargreaves (U.S.), Professor Yvonne Hellman (The Netherlands), Professor Kristin Helstad (Norway), Jean Hendrickson (U.S.), Professor Rose Hipkins (New Zealand), Professor Cornelia Hoogland (Canada), Honourable Jeff Johnson (Canada), Mme. Chantal Kaufmann (Belgium), Dr. EijaKauppinen (Finland), State Secretary TapioKosunen (Finland), Professor Dominique Lafontaine (Belgium), Professor Hugh Lauder (UK), Lord Ken Macdonald (UK), Professor Geoff Masters (Australia), Professor Barry McGaw (Australia), Shiv Nadar (India), Professor R. Natarajan (India), Dr. Pak Tee Ng (Singapore), Dr. Denise Pope (US), Sridhar Rajagopalan (India), Dr. Diane Ravitch (U.S.), Richard Wilson Riley (U.S.), Sir Ken Robinson (UK), Professor Pasi Sahlberg (Finland), Professor Manabu Sato (Japan), Andreas Schleicher (PISA, OECD), Dr. Anthony Seldon (UK), Dr. David Shaffer (U.S.), Dr. Kirsten Sivesind (Norway), Chancellor Stephen Spahn (U.S.), Yves Theze (LyceeFrancais U.S.), Professor Charles Ungerleider (Canada), Professor Tony Wagner (U.S.), Sir David Watson (UK), Professor Dylan Wiliam (UK), Dr. Mark Wormald (UK), Professor Theo Wubbels (The Netherlands), Professor Michael Young (UK), and Professor Minxuan Zhang (China) as they explore the big picture education questions that all nations face today.
The Global Search for Education Community Page

C. M. Rubin is the author of two widely read online series for which she received a 2011 Upton Sinclair award, “The Global Search for Education” and “How Will We Read?” She is also the author of three bestselling books, including The Real Alice in Wonderland, is the publisher of CMRubinWorld, and is a Disruptor Foundation Fellow.

Inspiring kick-off Sanoma’s Learning Lab in Leiden

Today we kicked-off of the Learning Lab at the Da Vinci College in Leiden, The Netherlands. I was super-excited about this for both professional and personal reasons. I’m passionate about our goal to improve learning as we transform to a more personalized future. I like and respect the forward-looking Da Vinci College in my home-town – the “education city” of Leiden. And this is a great collaboration between Learning and Digital at Sanoma, the teams to which I have committed my professional life in recent years.

Inspiring introductions

annick2We started with some inspiring introductions from the school, Sanoma and facilitator MakerLab. One of the absolute highlights of the day for me was the introduction and welcome to Da Vinci College Kagerstraat by Rector Annick Dezitter. I’d met her before on a visit to the school when we had discussed the personalization of learning. In her introduction, she talked openly and passionately about the future and had a very engaging personal style. I imagine she is an inspiring Rector! She is originally from Belgium and the two Belgians in our Learning Lab team (Johan Merlevede, Chief Transformation Officer in Sanoma Learning’s Leadership Team – the overall sponsor of the Learning Lab, and Joris van Heukelom, Partner at MakerStreet) both proudly reminded me that they are Belgian too, after her speech :-). I very much appreciated her warm welcome and inspiring words.

Lassi Kurkijarvi, innovation hero, at the kick-offAnother highlight was from my former colleague and founder of Sanoma Lab, Lassi Kurkijarvi. He was my first hire at Sanoma Digital and is a mobile native with a can-do mentality and a big heart. I love working with that guy and have learned a lot from him about engaging people. I really liked to see how the style and content of his session had deepened and progressed from our very first accelerator a couple of years ago (it was already good then). I love to see people grow like that!

Selecting the ideas and team leaders

The ten idea owners who will lead the teams from HollandNext, each of the 30 participants pitched their ideas and 10 were chosen to lead teams to develop their concept in the next stage. Seven were selected by the crowd and three through wildcards. It was really fast-paced and exciting! It was great to hear the ideas and to get a sense of the person behind the idea during the pitch. I was very happy with the selection of people and ideas. The 10 team leaders include four teachers, three Sanoma employees and three external “open” applicants. A great mix of talent!

Working out

After lunch the real work began with the first workshop. The teams were formed and the first steps were taken. I’m curious where this will lead us. The spirit and energy were good.

Looking forward >>

We will be continuing with similar kick-offs in Gdansk, Antwerp, Helsinki and Stockholm in the coming days. We will then develop the concepts, five of which will eventually win a place to build a prototype of their idea at bootcamp in Amsterdam in December. I’m truly excited about this! Thanks to everyone who is joining us and respect to you! Looking forward >>

Sanoma’s Learning Lab hits the right note

learning-labI love the start of the new school year: it feels like a time of new beginnings and new opportunities. I’m especially excited about the coming semester because we will be running our Learning Lab in partnership with five great innovative schools!

Improving the impact of education on learning

We’re a key partner to schools and frontrunner in the digital transformation in some of the World’s best performing education systems, including Finland, The Netherlands, Belgium, Poland and also Sweden. We’re deeply committed to supporting excellence and equity in education. And we see that many stakeholders in education are looking for renewal: for improved learning outcomes, for better engagement and for new ways of working. Our goal with this Learning Lab is to co-create new concepts, together with our partners, that help to improve and evidence the impact of education on learning.

In time and in tune with teachers

Our target was to recruit 150 participants. However, the Lab has been heavily over-subscribed: we have received about 350 applications! We will increase capacity to take account of this. Interest has been especially strong from teachers. The subject and timing of this innovation lab seems to be very much in line with the needs of our customers. We really appreciate your trust in working together with us in developing new ways of teaching and learning.

Five innovative partners

Thanks to all the individuals and also to the five partner schools for showing their innovative colours and joining us on this journey of discovery. The partner schools are:

It’s great that you have taken on this challenge together with us.

Looking forward >>

I can’t wait for the kick-offs at the beginning of October. We’re going to learn new skills, broaden our networks and take a positive step to improving learning.  And we’ll have a lot of fun on the way!  I’m excited to be working with you on this initiative in the next few months!

Learning outcomes accelerator: co-creating new solutions with schools

The future of learning is personal

personalAs we move from the industrial age to the knowledge age, our ways of working in education will change too. Amongst others, technology will enable us to tailor pedagogy, curriculum and learning support to the needs and aspirations of each individual learner. Developing the talents and potential of individuals and helping them to make progress in their lives will be key.

Our thinking needs to shift. From inputs …

Governments have traditionally put a lot of emphasis on the inputs into education. How much do we spend? How many pupils per classroom? How many hours of class time? How much do we spend on learning materials? How many devices in the school? These things are all important.

… to outcomes

input-to-outcomesHowever, the value is in the outcome not the input. Are we helping individuals to make progress in their learning career? Are we preparing them for effectively for work? Are we enabling them to become good and fulfilled citizens? These are the big outcomes questions.

Maybe these questions are so big that we only know the answers when it’s too late. Therefore, on a more practical level, we should break it down into something more manageable. For example, for each activity (“course” or “lesson”):

– does this contribute to a good learning result for all of the individual pupils?
– in a way that is engaging and motivating for pupils and teachers?
– and in a way that is effective in terms of time, cost and energy?

By bringing these outcomes into focus, we can reshape education for the next generation.

Enter the Learning Outcomes Accelerator

At the OPPI Learning Festival in Helsinki last week (great initiative!), we announced the launch of an open Learning Outcomes Accelerator:

“how can we improve and evidence the impact of education in the new era?”

In each of the countries in which Sanoma Learning operates (Finland, The Netherlands, Belgium, Poland and Sweden) – pretty much an all-star cast for PISA 🙂 – we would like to work with one school where at least one teacher/class would participate.

Also, we would like to ask academics (with expertise in outcomes, learning analytics, pedagogy and so on) to join us to bring an extra richness to our thinking and approach. And 75 professionals from Sanoma, with expertise about course and curriculum development, design and user experience, and lean startup methodologies will join us in creating new prototypes.

How does the accelerator work?

Participants at bootcamp

Participants at bootcamp

We will launch (in September, dates to be finalized) with five “live” kick-offs, one in each of the main schools participating. This will be followed by a seven week program of ideation and training, during which hundreds of ideas will be created, tested and improved. Towards the end of the process the best five ideas will be selected by public voting and the winners will be invited (expenses paid) for a four-day bootcamp in Amsterdam to build their prototype. I’ve previously blogged about how an accelerator works and what happens at bootcamp. It’s really exciting and inspiring to be part of it!

What is it, what isn’t it?

The accelerator will be above all about learning by doing! It will be fast-paced, highly practical and we will go from idea to functional prototype in less than 10 weeks. It will be structured in terms of the goals, process and support. And open in terms of ideas. It will be a journey of discovery and experimentation and this is what makes an open accelerator so exciting.

It’s not a big academic exercise. We won’t write a book about it. (Even if books are good too.)

Register and help us co-create new solutions for outcomes

If you would like to join the accelerator and you’re either a teacher at a school in one of the five countries mentioned earlier, or an academic from there or elsewhere, please let us know at sanomalearningoutcomes.com. We will strive to have decided which five schools to work with on this particular accelerator by the end of June. Participation is free of charge. We will be accepting applications until 1 September.

I was positively surprised by the interest from other groups at OPPI too. For example, some Foundations, Universities, other companies, schools in other countries and educational journalists also wanted to get involved. If you are from one of these groups and have something exciting to bring to the accelerator, then please take contact with me and let’s see if there are possibilities for us to adapt the program so you can join us.

Looking forward >>

I believe that by bringing outcomes into focus, we can reshape education for the next generation. I hope you will join us on this exciting journey!