Category Archives: Education

Sanoma Learning 2015: taking the right steps to prepare ourselves for the future

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Following the announcement of Sanoma’s 2015 financial results earlier this week, I would like to share with you some of the operational highlights from Learning.  There is a short video summary of it here too.

Engaged customers and colleagues

We engaged with about 10 million pupils and 1 million teachers across Northern Europe, helping pupils to develop their talents and teachers to excel as professionals. We invested heavily to strengthen our position as a leader in the digital transformation. Thank you to our customers for your trust in us, and also to our people for your good work throughout the year!

Good progress on the (digital) transformation

We made good progress on the digital transformation and achieved 15% organic growth in new media sales in our footprint compared with previous year, showing new media sales growth in all of our footprint markets. The number of users and time spent per user increased significantly across our digital offerings. Also we took great steps forward with our co-development program including exporting bingel from Flanders to Wallonia, Sweden and Finland. We realized double-digit growth in market share in Poland with an excellent performance from the team at Nowa Era. The profitability of our core markets was solid, although overall profits were impacted by cleaning up legacy positions at YDP.

Making a positive impact on learning

In 2015 we introduced Sanoma Learning’s Impact Framework which helps us to measure the benefits our solutions bring to our customers. Through the SLIF, we have learned:
95% of teachers reported that our materials help them in enabling pupils to achieve their learning goals
85% of teachers reported that our methods help them with engaging pupils with learning
Teachers typically save about 8 hours of working time each week by using our solutions
I believe this is excellent evidence of the value we bring to education.

Van In realized an outstanding performance across a broad range of indicators including higher sales, market share, digital sales and digital usage. Great job by the team at Van In! Bingel prospered and won the prestigious “International Educational Learning Resources Award 2015” in London and together with Diddit “ICT Project of the Year 2015” in Belgium. New platforms Diddit and Wazzou have been launched in Flanders and Wallonia. Together with SchoolOnline and bingel, they have helped us to win in the market. YDP is now starting to look at taking bingel into new international markets.

Nowa Era achieved double-digit growth in market share, driven by the new business model and a strong operational performance. I am super proud about how the team has dealt with the extremely difficult market conditions resulting from the new legislation. In addition to this, winning in new segments such as exam preparation has brought us access to new markets. Vulcan has performed well and shows good potential for cooperation with Nowa Era in creating new offerings for schools.

Malmberg had a solid year. Good progress was made on the digital transformation, especially with the adoption of new offerings from VOoruit in secondary education. Bureau ICE made an excellent overall performance and it was brilliant to see their success in winning more than 30.000 customers for the IEP Eindtoets. Great job! Our first adaptive course JUMP! – created in cooperation with Knewton – has now gone to market and the early results are promising. I also very much appreciate the important role Malmberg plays in our co-development agenda, including the Editorial Tooling Suite Sanoma Learning (ETSL), Testing and Assessment platform (TEAS) and Edubase. Thank you!

Sanoma Pro faced a smaller market in advance of the broad-based curriculum reform starting in 2016. A big part of the plan for 2015 was to prepare ourselves for this new curriculum. We’re looking forward to bringing our new generation of multi-channel methods, including TEAS and bingel, to the market this year!

At Sanoma Utbildning our positions in secondary education and Swedish for immigrants performed well. Bingel is getting good traction with customers. Through the investments we are making in new learning platform Fox (built on Edubase and populated with content created with ETSL), we believe we are taking the right steps to re-position ourselves for future growth.

At YDP we hired an excellent new Managing Director who has formed a strong new management team which has addressed legacy issues and has made a financial clean-up. This team is now building a new product offering, a new commercial approach, and a leaner organization structure, to prepare ourselves for future growth. As a result of these actions we are optimistic that we will be able to improve performance and profitability at YDP in 2016 when compared with 2015.

2016: focus on winning in challenging markets

Last year we have taken the right steps to prepare ourselves for the future. We are using technology to bring more value to our customers. We will continue investing in new multichannel methods across our markets. And we’re bringing together content and workflow functionalities, to help pupils and teachers in ways that really work.

Proud of the teams

I’m proud of what our teams have achieved in 2015. I want to thank you for your good and hard work and look forward to working together with you in 2016!

The Global Search for Education: Just Imagine

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“There’s a real chance that more or less all schoolchildren everywhere will have access to mobile devices by 2050 and will be allowed to use those devices for learning. Imagine the profound impact on our people and planet when that generation gets access to mobile learning across the globe.” — John Martin

Check out my interview with leading education blogger and author C.M. Rubin, published in the Huffington Post earlier this week.  I’ve re-posted it below:

Preparing our students for a new world of Innovation is a theme we cover consistently in The Global Search for Education series. We invited John Martin, CEO of Sanoma Learning, to share his vision for learning in the future.

Sanoma Learning has major markets in Belgium, Finland, the Netherlands, Poland and Sweden, where the company is fast replacing the traditional textbook model by developing innovative, captivating media in multiple platforms that can be individualized to meet the demands of specific educational systems. Sanoma has been dedicated to education since 1889, when it established the newspaper Päivälehti in Finland. Today it is carrying this commitment in leaping bounds into the future. Martin believes that while the teacher remains “the killer app,” edtech can personalize learning pathways for pupils and engage them in new ways, helping to develop the talents of each child. In my interview with John that follows, he shares his broad insights into how we can work towards environmental sustainability, global inclusivity, and intelligent technological adaptation in future classrooms.

How will the school of the future be more environmentally conscious?

I imagine myself as a biology teacher in a school where we have introduced “phenomenon-based learning”, inspired by the world renowned Finnish education system. I’m coaching a course on climate change and teams in my class are working out how to reduce the carbon footprint of the school. I’m sure they will find new ideas and expect this way of learning will have a profound effect on their behaviour too. An earlier class encouraged us to embrace the Internet of Things in helping to limit our environmental impact. Through this network of “connected things” at school, we have reduced our use of energy, water and food, and optimized the travelling. By changing our behaviour and embracing technology we are making a difference.

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“By automating workflows and giving insights, technology will super-charge the teacher as the killer app in education. As the digital infrastructure of schools matures, usability will improve too.” — John Martin

How will the school of the future be more globally inclusive?

I expect that changes in demography, improved access to mobile technology and new norms in the classroom will open up the world of learning. Today, access to mobile learning is limited in three dimensions: to children in richer communities, in rich countries, and in schools where digital learning is encouraged. Consider the world in 2050 where the number of under 15 year olds will be roughly as follows: 70 million in the USA, 90 million in South America, 110 million in Europe, 200 million in China, 300 million in India and 700 million in Sub-Saharan Africa. There’s a real chance that more or less all schoolchildren everywhere will have access to mobile devices by 2050 and will be allowed to use those devices for learning. Imagine the profound impact on our people and planet when that generation gets access to mobile learning across the globe. Is there a more powerful instrument for reducing poverty and inequality, and laying the basis for sustained economic growth and sound governance than this?

How will technology be integrated into the curriculum and how will the school handle the integration of continual advancements in technology?

Technology will be seamlessly integrated into the curriculum and will enable ever improving learning impact. Through personalization, technology will help each individual pupil to achieve their best learning potential. And by automating workflows and giving insights, technology will super-charge the teacher as the killer app in education. As the digital infrastructure of schools matures, usability will improve too. Teachers will be better skilled and more confident than today in deploying technology and will be supported by more advanced ICT departments.

What will be left of traditional craft work and writing?

Partly as a reaction to all things virtual, the “maker” culture will flourish, with pupils and teachers embracing learning-by-doing. Unfortunately, handwriting might eventually become more or less out of fashion, except as an art form. But expression through words will be as essential as ever.

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“Handwriting might eventually become more or less out of fashion, except as an art form. But expression through words will be as essential as ever.” — John Martin

Given the new trends of museums and corporate architecture integrating technology and media into their physical space and infrastructure, will schools evolve in a similar way?

I think the integration of technology with the pupil rather than the building is a more interesting development. With mobile devices and wearable technologies, new “Strava’s of learning” will help pupils to unlock their potential. Regarding the physical spaces in schools, I imagine it won’t be very long before screens and 3D printers are ubiquitously available in rich economies.

Given the efficiency of the Internet and home learning, how much time will students be needed in school?

The institution of the school is an important but arguably somewhat weak intervention in the holistic development of our children – after all, in most Western countries, about 80% of their time is spent outside the school. However, schools do offer scale benefits for learning, especially with regard to access to great teachers, learning resources, and to other pupils. Not to forget the added economic benefit of enabling parents to participate in the workforce. In some ways I wonder if a better question might be how we could more effectively look holistically at the learning and welfare of each pupil, rather than how many hours they should go to school?

How important will the presence of physical teachers be?

I believe the teacher is the killer app in education. A great teacher is like a great coach who can help to unlock the potential of each child. Generally, I think it’s best to physically include a teacher in the journey of learning. I don’t think this always has to be in the form of one teacher with 25 pupils; varying the group size and role of the teacher, depending on the situation, is likely to become more common in the future. Some of the tasks of a teacher will probably be made more efficient or even substituted by technology. And there are situations, for example, in case of a shortage of teachers or lack of access to a school, health matters or a wish to learn independently, where a virtual approach would make good sense.

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“With mobile devices and wearable technologies, new ‘Strava’s of learning’ will help pupils to unlock their potential.” — John Martin

Will technology advancement lead to further personalization of education to individual students or will it also increase the techno-bureaucratic need for standardization?

Technology will surely enable the personalization of learning and I would expect that this will result in improved learning outcomes, better engaged pupils and a more efficient school. Whether or not this leads to more bureaucracy and standardization is up to the policymakers. Technology is in itself neither good nor bad but will serve the requirements of the market.

Will we teach students specific “subjects” in traditional classrooms like we have today or will classes be more about integrated/hybrid learning?

I expect the industrial model of education will be re-imagined and re-designed for the post-industrial, knowledge era. It’s a personal view on the future, but I wonder if we will move in the direction of a “T-model” in the next generation. In the vertical of the “T,” each child develops expertise on key “subjects,” but in a much more personalized way than at present – for example, also including adaptive and peer-to-peer learning. And in the horizontal of the “T”, other skills such as collaboration, communication and leadership are learned, maybe in the form of “phenomenon-based learning” programs such as those recently introduced in Finland.

Faced with increasing time spent on digital devices, how can we teach more practical skills, including coping with stress levels and interpersonal conflict?

It was hard to develop “life skills” from a book and the same holds true with devices. The thing about skills is that they generally improve with practice, especially when supported by coaching. So I think it’s a matter of prioritization: don’t over-do the screen time and make sure life skills are on the agenda.

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C. M. Rubin and John Martin

(All Photos are courtesy of Sanoma)

Join me and globally renowned thought leaders including Sir Michael Barber (UK), Dr. Michael Block (U.S.), Dr. Leon Botstein (U.S.), Professor Clay Christensen (U.S.), Dr. Linda Darling-Hammond (U.S.), Dr. MadhavChavan (India), Professor Michael Fullan (Canada), Professor Howard Gardner (U.S.), Professor Andy Hargreaves (U.S.), Professor Yvonne Hellman (The Netherlands), Professor Kristin Helstad (Norway), Jean Hendrickson (U.S.), Professor Rose Hipkins (New Zealand), Professor Cornelia Hoogland (Canada), Honourable Jeff Johnson (Canada), Mme. Chantal Kaufmann (Belgium), Dr. EijaKauppinen (Finland), State Secretary TapioKosunen (Finland), Professor Dominique Lafontaine (Belgium), Professor Hugh Lauder (UK), Lord Ken Macdonald (UK), Professor Geoff Masters (Australia), Professor Barry McGaw (Australia), Shiv Nadar (India), Professor R. Natarajan (India), Dr. Pak Tee Ng (Singapore), Dr. Denise Pope (US), Sridhar Rajagopalan (India), Dr. Diane Ravitch (U.S.), Richard Wilson Riley (U.S.), Sir Ken Robinson (UK), Professor Pasi Sahlberg (Finland), Professor Manabu Sato (Japan), Andreas Schleicher (PISA, OECD), Dr. Anthony Seldon (UK), Dr. David Shaffer (U.S.), Dr. Kirsten Sivesind (Norway), Chancellor Stephen Spahn (U.S.), Yves Theze (LyceeFrancais U.S.), Professor Charles Ungerleider (Canada), Professor Tony Wagner (U.S.), Sir David Watson (UK), Professor Dylan Wiliam (UK), Dr. Mark Wormald (UK), Professor Theo Wubbels (The Netherlands), Professor Michael Young (UK), and Professor Minxuan Zhang (China) as they explore the big picture education questions that all nations face today.
The Global Search for Education Community Page

C. M. Rubin is the author of two widely read online series for which she received a 2011 Upton Sinclair award, “The Global Search for Education” and “How Will We Read?” She is also the author of three bestselling books, including The Real Alice in Wonderland, is the publisher of CMRubinWorld, and is a Disruptor Foundation Fellow.

Pearson to focus fully on education

Pearson_WebBar_Top_Blue_RGBIn recent days Pearson, the world’s largest education company, has been in the news due to plans to sell the Financial Times and talks to sell its 50% stake in the Economist Group. It’s been estimated that these divestments will yield $ 1.5 bn net proceeds. Pearson will focus fully on education in the future.

Pearson expects growing and sustained demand for education, particularly driven by an emerging middle class in international markets and the digital transformation. The opportunity is to enable greater access, better affordability and improved achievement. They are working on transforming their business by building positions in fast-growing economies, shifting to digital and services, and promising to deliver measurably improved learning outcomes. With annual global spending on education estimated to be about $ 4.5 tn, Pearson sees space to grow current revenues of about $ 7.75 bn.

What could this mean for Pearson?

1. More focused strategy

You’re a global education company or you’re a global journalism company — both great things to be, but it’s hard to ride both horses equally well,” John Fallon, CEO of Pearson, said after the sale of the FT was announced.JohnFallonWe’ve reached an inflection point in media, driven by the explosive growth of mobile and social. In this new environment, the best way to ensure the FT’s journalistic and commercial success is for it to be part of a global, digital news company.” The leadership and management of Pearson can now focus fully on the growth and transformation strategy of their education businesses: emerging markets (growth), digital and services (growth and transformation) and outcomes (transformation).

2. Focused leadership of execution

Pearson already has some attractive positions in emerging markets and has taken a leadership role in the industry on outcomes, but is arguably not (yet) a frontrunner on the digital transformation. All three of these pillars will require leadership and heavy investment in the coming years and will therefore likely benefit from an increasingly focused strategy. With a rich pool of talent and an excellent reputation the company should be better placed to focus on the transformation of the education business.

3. Faster growth

Given a stronger balance sheet, Pearson should be more favourably positioned to make further investments in organic growth and to acquire other companies in digital and services, and international markets. This should in principle lead to better growth prospects for the company and a higher valuation.

What could this mean for education markets?

Good for customers?

My view is that a successful Pearson should be good news for customers. Looking at the big picture, if Pearson is successful in enabling greater access, better affordability and improved achievement in education in countries across the globe, this must be a good thing for our people and planet. And their success will likely encourage new entrants and more innovation in the industry which should yield further benefits for customers too.

Good for employees?

I would imagine that this will be good news for employees with the skills and ambitions to support Pearson’s growth and transformation agenda and vice versa.

What about the competition?

If you’re a growing digital education or service business in an emerging market, are making a measurable impact on outcomes and looking for an exit, this is probably good news :-). However, if you are predominantly a print publisher in one of the markets where Pearson is currently strong, it’s likely you will have to raise the bar to stay competitive. It’s not easy to see a direct impact on a company like Sanoma Learning which is arguably further on the digital transformation and operates in different markets, although there could be increased competition for international opportunities in digital down the line.

Will these divestments secure Pearson’s leadership position in the industry?

At this time, the company’s position seems secure: they are global market leader, they have a good growth and transformation strategy brought into sharper focus, an improved balance sheet and competent leadership. However, with a large “legacy” business, complex operating model, new competition from agile startups and a less friendly regulatory environment, it’s not a home run. Keep an eye on McGraw-Hill Education – they’ve been making smart and agile steps in recent times too as they reposition themselves as a “learning science” company.

It will be fascinating to experience the dynamics in this industry in the coming years as the giants transform themselves, new giants such as Google and Microsoft build their positions and (edtech) ventures such as Udemy, Edmodo, Altschool and NetDragon disrupt the market.  I’m interested to hear your views on this. Looking forward >>.

Scaling up edtech in Europe

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Last week I visited the EdTechEurope conference in London. Congratulations to the team for putting together a rich program and high quality of production!

I love meeting the entrepreneurs and sensing their passion. It’s great to hear their vision and see the innovation. They trigger my curiosity. How could we put this to work for better learning impact for our customers? What could this mean for the educational ecosystem we serve? Could this company disrupt our business?

CEO Talks

 

I’m a member of the Advisory Board of EdTechEurope and spoke on the panel “CEO Talks on Digital Transformation” together with Rob Grimshaw (CEO at TES Global) and Karine Allouche Salanon (CEO at Pearson English Business Solutions). There was a lot of talk about the role of the teacher in this session which I liked since I believe the teacher is the killer app in education.

Scaling up?

I wonder if this conference tells us something about a wave of investment (and disruption) in edtech in Europe.

Is there more action?

This is the third time the meeting was held and each time participation has doubled, this time to 650 people. Is this simply because it’s a well-run and well-timed initiative? Or is the series tapping into an underlying trend of growing investment into edtech? At this rate, we’ll need to hire Wembley Stadium for EdTechEurope-2022!

Going global?

This year we had many more visitors from outside Europe. There was a particularly interesting session from SWSWedu – great to see Zaption and Cerego there, re-connecting after our recent trip to Silicon Valley! Also, the session on “Edtech Opportunities in Asia” was very worthwhile, especially for the useful advice from Prof Ping-Cheng Yeh on China. Are these signals of a growing global market for services and technology in education?

Who are the Champions?

It’s thrilling to see so much innovation taking place in edtech; IBIS Capital estimates that there are more than 3000 e-learning start-ups in Europe alone. Is this typical for a wave of disruptive innovation? Or an expression of the (sometimes hyper-) local nature of education? From an investment and partnering perspective however, it’s increasingly difficult to see the wood for the trees. Is there a risk that our industry is spreading talent and resources too thinly?

Looking forward >> Time for a Champions League?

Champions LeagueThese questions around scale trigger my interest in the idea of a “Champions League” of edtech companies, to lead the growth and transformation opportunity for education in Europe. These companies could act as magnets for talent, ideas and capital and help to bring scale to the industry. TES Global probably has such ambitions and is backed by the deep pockets of TPG. Pearson is the World’s biggest learning company and has extensive size and international reach. Sanoma Learning has a great reputation for excellence in education and digital transformation. Who are the other players who could help bring scale to the industry? Learn Capital (London)? Google?

I’m interested to hear your views on this.

Creating a learning company: lessons from the Bay Area

At the d.school Stanford

Earlier this month, our leadership team at Sanoma Learning visited the Bay Area. Our purpose was to learn more about their approach to disruptive innovation in education. The timing was especially good following the recent announcements around Lynda.com (sold to LinkedIn for $1.5 bn), Altschool ($ 100 m investment from Founders Fund, Zuckerberg) and all things Uber.

Hoover Tower Stanford

We started at the Graduate School of Education and d.school at Stanford. Then we spent a few days in smaller teams visiting about 20 edtech ventures and a handful of investors in the area. Finally we wrapped it up with a discussion about what we had learned and what it means for us.

A few things particularly stand out from the visit.

Culture: an “open adaptive learning platform”

Rapid adaptive learning seems to be at the core of the success of the Bay Area ecosystem. The architecture of the platform is good: curious scientists, practical engineers, passionate entrepreneurs and risk-friendly investors. The “intelligence” of the platform is the driven by the culture (open, passion for purpose, fast-paced) which results in a rapid exchange of insights. We found it easy to meet outstandingly good, high-level people, even on short notice. They were enthusiastic to share views and to look for opportunities, to move at a pace. The whole ecosystem gets smarter and better when this much talent gets together in that culture.

Opportunity: return on education

Based on our experience in Finland and other great education systems, we hold the view that the teacher is the killer app in education – and technology can help to super-charge the teacher. We believe a skilled and well-equipped teacher is the single biggest factor influencing learning outcomes, pupil engagement and the cost–effectiveness of education (all “returns” or as we call it “learning impact”). Investors seem to particularly like the return on investment theme (from the customer perspective).

Online education marketplace Udemy announced raising $65 m expansion funds, shortly after our visit :).

Online education marketplace Udemy announced raising $65 m expansion funds, shortly after our visit

Their thinking is that RoEs should be good for business: for example when completion of a course can lead to career progress, the company providing that course should be able to capture a slice of the benefits (particularly in vocational education). Although clearly influenced by the ventures we chose to visit, we experienced much more enthusiasm for professional learning than edutainment or B2C markets (monetization problem – poor RoE?), and for higher and further education above K-12 (more direct link to career progress in further education and go-to-market approach is very hard for disruptors in K-12). One way or another, proving and improving “returns” will be important to future success.

Evolution (or revolution?): changing ecosystems

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Edmodo, collaborative learning platform, has 50m users

Some of the most interesting discussions of the week centred on how ecosystems for educational resources are changing. How can we develop a symbiotic relationship with Open Educational Resources and User Generated Content that could delight teachers and pupils? How can we further boost the “platformisation” of our business? How should we most effectively inter-operate with other players? How can we put data to work for better learning impact whilst carefully respecting privacy? Evolving with our ecosystems must be core to our strategy.

Proud of the team

It was a thrilling trip, full of inspiration and energy, with our team in excellent form: one of the best weeks of my life! Sensing the energy, curiosity and intelligence of the team as we de-briefed what we had learned each the day was simply a gift. Great job team!

Looking forward >> How to become a true learning company?

I believe that Sanoma Learning can rightly be seen as one of the world’s best education companies. Ultimately, I think the most important question to come from the visit was: how can we become a true “learning company”? A company that can consistently learn from and with the best and translate those learnings into great “impact” for pupils and teachers. This is the exciting journey we’re on!
PS I was kidnapped by Betsy Corcoran, CEO of Edsurge during our visit. Check out the podcast here